Hootsuite is present in 5 markets with 5 products. Hootsuite has 488 reviews with an overall average rating of 4.3.
Employee Advocacy Tools
Employee advocacy tools are point solutions dedicated to the curation and dissemination of branded and third-party content to an organization's employees who can then publish it to their social media accounts, or share it via direct channels like email or messaging apps. This is typically done via a mobile application, although most also have web-based desktop interfaces.
Hootsuite has 1 product in Employee Advocacy Tools market
Owned Media Software
Owned media software refers to any digital platform or tool that a company controls and uses to publish and distribute content directly to its audience. This include the company’s website, blogs, mobile apps, and social media accounts. The main characteristic of owned media software is that the organization has complete control over the content, its presentation, and how it’s distributed. Typical users of this software include large enterprises and organizations across various industries such as retail, finance, technology, healthcare, and manufacturing. These users have substantial content creation and distribution needs, as well as complex marketing strategies requiring sophisticated tools for content management, integration of content across social media platforms, and data analytics.
Hootsuite has 1 product in Owned Media Software market
Social Analytics Applications
Social analytics is the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. This market examines social analytics solutions covering social filtering, text analytics, sentiment analysis, image analysis and public-facing social media analytics. It focuses on solutions that derive at least 60% of their revenue from software versus solutions that are mainly based on consulting services.
Hootsuite has 1 product in Social Analytics Applications market
Social Customer Service Applications
The social customer service market comprises applications that support social media as a component of an overall customer service strategy. Gartner classifies an application provider as a social customer service vendor if it supports customer service in one or two specific types of function: External communities: Often referred to as peer-to-peer communities, this software enables customers and partners to blog, post, rate products/services and construct ideas, as well as support peer interactions and offer incentives for loyalty. Social media engagement: Going beyond just monitoring social media for brand mentions, these applications are capable of responding to constituents on popular social networks and have case management.
Hootsuite has 1 product in Social Customer Service Applications market
Social Marketing Management (Transitioning to Social Media Management and Listening)
Social marketing management (SMM) tools equip organizations with the ability to orchestrate and manage a wide range of social communication efforts across various marketing teams and social platforms within a single tool. These software solutions help marketing leaders monitor, collect and analyze social data; develop, publish and promote content; identify and engage with their audience; and track the performance and impact of these communications.
Hootsuite has 1 product in Social Marketing Management (Transitioning to Social Media Management and Listening) market