HubSpot is present in 5 markets with 5 products. HubSpot has 2815 reviews with an overall average rating of 4.4.
B2B Marketing Automation Platforms
Gartner defines B2B marketing automation platforms (B2B MAPs) as software that supports demand generation processes at scale. This includes building awareness, generating and nurturing high-quality leads, orchestrating multichannel engagement to guide customer journey progression, and using analytics to measure and optimize performance.
HubSpot has 1 product in B2B Marketing Automation Platforms market
Email Marketing
Email marketing is the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel.
HubSpot has 1 product in Email Marketing market
Multi-Touch Attribution Software
Multi-touch attribution software is used in marketing to evaluate the effectiveness of different marketing channels and touchpoints in a customer's journey towards a conversion (like a sale or a sign-up). It tracks and analyzes the various interactions a customer has with a brand across different channels (like email, social media, ads) and assigns value to each touchpoint (like paid advertising, organic search, email marketing, content marketing and offline channels), helping to understand which marketing efforts are most effective in leading to conversions. It also offers real time reporting capabilities to enable quick decision making through insights generation and integrates data from various CRM systems to provide a comprehensive view of marketing efforts. It helps businesses make data-driven decisions about where to allocate their marketing resources for maximum impact.
HubSpot has 1 product in Multi-Touch Attribution Software market
Sales Engagement Applications
Sales engagement applications (SEAs) streamline how sellers orchestrate sales activities and deal workflows at scale. They optimize seller productivity by combining three key capabilities into a single interface: multichannel engagement (e.g., email, voice, SMS, video, social media), workflow execution and time-saving AI/automation. Because the technology is a new front end for SFA/CRM, sellers rely on it to streamline guidance into whom to engage and when, and what messaging to use, while capturing sales activities back into SFA/CRM. Vendors in the market have expanded to offer a portfolio of capabilities, configurable to the needs of a wide array of customer-facing B2B selling use cases.
HubSpot has 1 product in Sales Engagement Applications market
Sales Force Automation Platforms
Gartner defines SFA platforms as tools that natively support (not via third-party add-ons and solutions) automation and capture of sales activities, processes and administrative responsibilities for organizations’ sales professionals. They also support initiation, engagement and capture of buyer-seller interactions through multiexperience and channel-agnostic approaches and devices, and dissemination of actionable insights to improve sales contact management, pipeline management, opportunity management, guided selling and forecasting process execution. The optimal desired experience for sales users (leadership, managers and sellers) are not limited to internal use cases, and can be scaled to support buyer-seller intermediation and shared experiences with prospects and customers.
HubSpot has 1 product in Sales Force Automation Platforms market