Data and Analytics refers to products and services that enable organizations to collect, integrate, analyze, and act on data to drive informed decision-making and business outcomes. This category includes markets that focus on empowering enterprises to manage data pipelines, ensure data quality and governance, extract insights through advanced analytics, and machine learning across structured and unstructured data environments.
Enterprise video content management (EVCM) comprises products intended to manage and facilitate the delivery of one-to-any, on-demand or live video across internet protocols. It may also include associated network services - content delivery networks (CDN) or enterprise content delivery networks (ECDN) - intended to facilitate the delivery of video. EVCM serves workers and customers who need to watch - and workers who need to share - videos.
Marketing refers to the products and services that enable organizations to plan, execute, measure, and optimize strategies for attracting, engaging, and retaining customers across digital and physical channels. This category includes markets that support content creation, campaign management, data-driven personalization, performance analytics and brand strategy—empowering businesses to deliver targeted, measurable, and customer-centric marketing experiences.