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Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance. B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and account buying groups across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit. Also, B2B MAPs are used to orchestrate and measure multichannel customer engagement campaigns and programs. B2B MAPs enable marketers to design and activate some communication channels natively — most notably, email and web landing pages — and orchestrate customer engagement through other channels via integrations with other tools/platforms.

• Infunnel
  3.0

  1 Review

Gartner defines the Contact Center Infrastructure market as equipment, software and services that enable organizations to manage multichannel self-service and assisted service customer interactions holistically from a customer experience and an employee engagement perspective. CCI solutions are dedicated to supporting a single customer enterprise or tenant on each instance of the system, even if that customer or tenant supports multiple contact center operations on that dedicated instance. CCI solutions can be deployed on the customer’s premises or can be hosted and managed in a third-party data center or private cloud.

• Inconnect
  3.5

  13 Reviews