RAMAs support unified commerce processes that are critical to the selection of products presented to the customer in line with their needs. RAMA Market focuses on the functional “footprint” covering the high-level functions of advanced assortment planning within the category management processes for long life cycle products. The RAMA market covered here is targeted to multichannel retailers companies (retailers with stores, online, mobile and other touchpoints). Specifically included are Tier 1 retailers (those with annual retail revenue greater than $3 billion).
Gartner defines a warehouse management system (WMS) as a software application that helps manage and intelligently execute the operations of a warehouse, distribution center (DC) or fulfillment center (FC). WMS operations natively exploit mobile devices along with bar codes and potentially RFID or other scanning/sensing technologies, to form the transactional foundation of warehouse management. This enables efficiencies of directed work activity (optimization) and the delivery of accurate information in near real time. Core WMS capabilities address, among others, the needs to receive, put away, store, count and pick, pack and ship goods. Gartner also includes additional integrated functionality offered by WMS providers beyond core WMS. These extended WMS capabilities can include more advanced capabilities such as managing labor or optimizing the locating of inventory within a facility.