Brand advocacy services refer to strategies, programs, and tools designed to harness the power of satisfied customers, employees, or partners to support and promote a brand or product. These services involve identifying, engaging, and amplifying the voices of brand advocates, helping them share their positive experiences, and leveraging their influence to drive brand awareness, loyalty, and sales. These services provide systems to incentivize for advocate action, tracks effectiveness of campaigns and provides features like leaderboards, badges or challenges to employees, customers, influencers or anyone else who has a genuine passion for the brand. These positive advocacy behaviors encourage others to use the brand's products/services, defend the brand, or proactively discuss its identity or values.