Gartner defines event technology platforms as tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. These platforms provide native capabilities to engage and communicate with prospective attendees, registrants and sponsors, manage logistics, deliver content and enable attendees to engage with other participants. Out-of-the-box integrations with sales force automation and marketing automation platforms are provided to track engagement. Features and capabilities are provided in a self-service model, with some offering managed service support to run the technology when preferred.
Meeting solutions are real-time communication services with their associated devices that support live interactions between participants for internal and external collaboration, presentations, learning, training sessions and webinars. Meeting solutions power diverse use cases, such as one-on-one meetings, remote sales engagements, board meetings, telehealth sessions, remote banking and consulting services, to name just a few. Meeting solutions enable rich information sharing and interaction by combining audio and video, in-meeting chat, content and screen sharing, and visual collaboration and whiteboarding.
Revenue data solutions (RDS) provide proprietary, third-party and AI/ML-driven customer data to commercial teams. They make this data accessible as a stand-alone offering and/or through a SaaS product for integration into various technologies across the revenue tech stack. Data-driven commercial teams rely on RDS’ actionable context and guidance to prioritize and engage buyers. RDS solutions are used across functions to facilitate scoring, planning, business analytics and data management.