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Multichannel Marketing Hubs

Gartner defines multichannel marketing hubs (MMHs) as software applications, primarily delivered as SaaS, that orchestrate personalized campaigns and event-driven customer journeys across marketing channels. These applications leverage customer data, predictive models and real-time insights to optimize the timing, channel and content of interactions. MMHs apply advanced analytics, AI and prescriptive intelligence to help marketing and technical teams manage the end-to-end life cycle of customer journeys. Although MMHs overlap with customer data platforms (CDPs) and personalization engines, their primary focus is enabling marketing users to manage large-scale consumer interactions, particularly in owned media channels such as email and app push. Multichannel marketing hubs empower marketers to deliver personalized media and orchestrate customer journeys, thus driving revenue, engagement and loyalty. These SaaS applications unify customer data, predictive insights and real-time decision making to optimize interactions across digital channels. MMHs enable multidisciplinary teams to manage campaigns and event-driven journeys via advanced analytics, artificial intelligence/machine learning (AI/ML) and prescriptive intelligence.

• Insider One
  4.9

  231 Reviews

Personalization Engines

Gartner defines personalization engines as technology that enables marketing professionals to identify, set up, conduct and measure the optimum experience for an individual based on knowledge about them, their intent and context. Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through various digital channels in support of three use cases: marketing, digital commerce, and service and support.

• Insider One
  4.8

  192 Reviews