Data and Analytics refers to products and services that enable organizations to collect, integrate, analyze, and act on data to drive informed decision-making and business outcomes. This category includes markets that focus on empowering enterprises to manage data pipelines, ensure data quality and governance, extract insights through advanced analytics, and machine learning across structured and unstructured data environments.
Gartner defines integration platform as a service (iPaaS) as a vendor-managed cloud service that enables end users to implement integrations between applications, services and data sources, both internal and external to their organization. iPaaS enables end users of the platform to integrate a variety of internal and external applications, services and data sources for at least one of the three main patterns of integration technology use: data consistency, multistep process and composite services. These integration use cases are most commonly implemented via intuitive low-code or no-code developer environments, though some vendors provide more complex developer tooling.