Gartner defined Embedded analytics: Allows analytics, data science or low-code application platform (LCAP) features to be included in a business workflow via APIs. Analytics outputs can either be included in host business applications or be exposed in extranet applications to customers, suppliers or partners. Embedded analytics tends to be narrowly deployed around specific processes, such as marketing campaign optimization, sales lead conversions, inventory demand planning and financial budgeting. It is software that delivers real-time reporting, interactive data visualization and/or advanced analytics — including machine learning — directly into an enterprise business application.