Invoca is present in 2 markets with 2 products. Invoca has 3 reviews with an overall average rating of 5.
B2B Multitouch Attribution Tools
Gartner defines the market for B2B multitouch attribution (MTA) tools as software that tracks and analyzes multiple marketing and sales touchpoints across complex buying cycles, showing their impact on pipeline and revenue. MTA tools help marketing operations and analytics teams prioritize investments and demonstrate impact, supporting integrations with martech/salestech, multiple attribution models, unified channel views, data cleansing, identity resolution, and incorporating AI to generate actionable insights, reports, and dashboards. B2B multitouch attribution tools help marketers accurately track and analyze the impact of various marketing channels and touchpoints throughout the buyer’s journey, enabling data-driven decisions and optimized marketing spend.
Invoca has 1 product in B2B Multitouch Attribution Tools market
Speech Analytics Platforms (Transitioning to Conversation Analytics Platforms)
The market for SA platforms in customer service and support is an application that analyzes speech content in customer interactions in real time and postcontact. Vendors providing these services offer the following solutions: -Transcription and metadata for traits of the interaction, including sentiment analysis -Interface for designing workflows and visualizing data -Storage and flexible deployment options -Ability to customize speech models, encrypt and redact sensitive data, and integrate with the enterprise ecosystem. Informed application of SA technology capabilities will help customer service and support leaders monitor and evaluate customer interactions to improve customer and employee experience. SA platforms can either be stand-alone analytics platforms with integration capabilities or can be included natively as part of broader customer engagement suites.
Invoca has 1 product in Speech Analytics Platforms (Transitioning to Conversation Analytics Platforms) market