Ipsos Synthesio is present in 3 markets with 3 products. Ipsos Synthesio has 12 reviews with an overall average rating of 4.1.
Audience Intelligence Platforms
Audience Intelligence Platforms are technology solutions that allow marketers, advertisers, content creators and other professionals to gather, analyze, and interpret data about their target audiences. These solutions collect data from various sources, including social media, website analytics, CRM systems and market research to create a comprehensive understanding of audience demographics, behaviors, interests and preferences. They also offer visualization and dashboarding capabilities to present data in an easily digestible manner. These platforms help businesses create more targeted and personalized marketing campaigns, product offerings and customer experiences, leading to increased customer engagement and conversions as well as increased brand loyalty and advocacy.
Ipsos Synthesio has 1 product in Audience Intelligence Platforms market
Social Analytics Applications
Social analytics is the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. This market examines social analytics solutions covering social filtering, text analytics, sentiment analysis, image analysis and public-facing social media analytics. It focuses on solutions that derive at least 60% of their revenue from software versus solutions that are mainly based on consulting services.
Ipsos Synthesio has 1 product in Social Analytics Applications market
Social Monitoring and Analytics
Gartner defines Social Monitoring and Analytics as the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. These solutions are different from social marketing management tools that may include social analytics capabilities as part of a broader platform, which also include capabilities for content publishing, distribution, and engagement and customer service capabilities. Social Monitoring and Analytics vendors enable users to monitor and analyze conversations happening on social media about their brand, competition industry, and topics relevant to their target customer segments. These tools collect data from various online sources and help users analyze themes, sentiment and perceptions
Ipsos Synthesio has 1 product in Social Monitoring and Analytics market