Life sciences customer relationship management (CRM) is a set of technologies and systems purpose-built for pharmaceutical, biotechnology, medical device and diagnostics organizations to enable compliant engagement across the entire customer life cycle. The main function of CRM is to enable and support key business activities, including nurturing relationships, delivering educational and promotional content and influencing demand with healthcare providers (HCPs), key opinion leaders (KOLs), payers and other medical stakeholders. CRM supports industry-specific use cases, including salesforce automation, omnichannel marketing campaign orchestration, medical information and scientific exchange, KOL relationship development, market access and strategic value planning, promotional tactics execution and regulatory compliance tracking.
RIM Solutions Allow Organizations to Scale and Speed Products to Market: RIM solutions are a set of key capabilities that a life science company needs to manage the regulatory approval and maintenance of a life science product for commercial use. Each RIM solution capability addresses a specific aspect of the process to gain and maintain regulatory authorization in one or more regulated markets. RIM solutions can be stand-alone point solutions or part of a RIM platform, and either deployed on-premises or in the cloud. Much investment in these solutions from life science companies has involved the shift to cloud deployments (primarily public cloud deployments) over the last five years. RIM capabilities consist of solutions used for: - Product registration management - Regulatory intelligence and regulatory requirements management - Product detail and product information management - Dossier management - Submission content management, including authoring, development and approval - Product label and promotional material development - Health authority interactions, communications and commitment tracking - Submission planning, production and archival
Gartner defines the market for quality management system (QMS) software as the business information management system that manages quality policies and standard operating procedures (SOPs). This may include, but is not limited to, customer requirements, quality documents, International Organization for Standardization (ISO) requirements, manufacturing capabilities, robust design, auditing procedures and protocols, nonconformance/risk management activities, testing criteria, and industry-specific regulations (for example, the U.S. Food and Drug Administration [FDA] or the Federal Acquisition Regulation [FAR] requirements).
Revenue data solutions (RDS) provide proprietary, third-party and AI/ML-driven customer data to commercial teams. They make this data accessible as a stand-alone offering and/or through a SaaS product for integration into various technologies across the revenue tech stack. Data-driven commercial teams rely on RDS’ actionable context and guidance to prioritize and engage buyers. RDS solutions are used across functions to facilitate scoring, planning, business analytics and data management.