IRI is present in 5 markets with 5 products. IRI has 22 reviews with an overall average rating of 4.3.
Advanced Analytics Service Providers for Marketing
Marketing analytics skills are among the most important capabilities in the marketing organization, yet it remains difficult to recruit, hire and retain people with strong skills to support in-house teams. Most marketing teams still struggle with a skills gap in this domain. As a result, marketers seek to augment internal teams by using advanced analytics service providers that offer third-party expert resources, proprietary methodologies and models, and even managed technology to help marketers tackle some of their toughest challenges. Vendors in this market specialize in advanced analytics, including sophisticated methods such as mapping the customer journey, attributing marketing spend to measured outcomes, simulating and measuring business impact of marketing and advertising campaigns, and implementing predictive models. Engagements may be project-based or part of an ongoing partnership, and may include the use of proprietary technology.
IRI has 1 product in Advanced Analytics Service Providers for Marketing market
Customer Relationship Management - Others
Reviews for 'Customer Relationship Management - Others'
IRI has 1 product in Customer Relationship Management - Others market
Data Integration Tools
Gartner defines data integration as the discipline comprising the architectural patterns, methodologies and tools that allow organizations to achieve consistent access and delivery of data across a wide spectrum of data sources and data types to meet the data consumption requirements of business applications and end users. Data integration tools enable organizations to access, integrate, transform, process and move data that spans various endpoints and across any infrastructure to support their data integration use cases. The market for data integration tools includes vendors that offer a stand-alone software product (or products) to enable the construction and implementation of data access and data delivery infrastructure for a variety of data integration use cases.
IRI has 1 product in Data Integration Tools market
Data Masking
Data masking is based on the premise that sensitive data can be transformed into less sensitive but still useful data. This is necessary to satisfy application testing use cases that require representative and coherent data, as well as analytics that involve the use of aggregate data for scoring, model building and statistical reporting. The market for data protection, DM included, continues to evolve with technologies designed to redact, anonymize, pseudonymize, or in some way deidentify data in order to protect it against confidentiality or privacy risk.
IRI has 1 product in Data Masking market
Data and Analytics - Others
Reviews for 'Data and Analytics - Others'
IRI has 1 product in Data and Analytics - Others market