Candidate Relationship Management (CRM) Software includes marketing tools for building talent pools, nurturing prospects, social marketing, and attracting passive candidates. These tools create talent pools by tracking candidates, prioritizing pipelines, and engaging candidates through marketing campaigns. These often include a range of features such as customizable career sites, branded landing pages, content management libraries, AI-powered chatbots for candidate interaction, and tools for hosting or managing virtual recruiting events. This software helps organizations engage talent, streamline hiring, and build a pipeline ready for future roles. Users include recruiters, talent acquisition teams, HR professionals, hiring managers, and staffing agencies who manage and engage with current and potential candidates.
Talent acquisition (recruiting) suites are used by recruiting teams to manage the candidate engagement and selection process. Capabilities include applicant tracking systems (ATSs), candidate relationship management (CRM) and/or onboarding. ATSs handle job requisition, job posting, application, and candidate selection workflows, while CRMs engage, source and pipeline candidates prior to application submission. Today’s talent acquisition suites offer a variety of functions with an emphasis on automation and AI-enabled capabilities to provide a streamlined, engaging experience for all stakeholders involved in the hiring process, such as recruiters, hiring managers, and candidates. Organizations that do their own hiring require a means to engage, select and onboard would-be employees.