Candidate Relationship Management (CRM) Software includes marketing tools for building talent pools, nurturing prospects, social marketing, and attracting passive candidates. These tools create talent pools by tracking candidates, prioritizing pipelines, and engaging candidates through marketing campaigns. These often include a range of features such as customizable career sites, branded landing pages, content management libraries, AI-powered chatbots for candidate interaction, and tools for hosting or managing virtual recruiting events. This software helps organizations engage talent, streamline hiring, and build a pipeline ready for future roles. Users include recruiters, talent acquisition teams, HR professionals, hiring managers, and staffing agencies who manage and engage with current and potential candidates.
Talent acquisition (recruiting) suites are used by recruiting teams to manage the job application selection process. Capabilities include an applicant tracking system, which handles the job requisition, job posting, application, and candidate selection workflows, and a combination of candidate relationship management (also known as sourcing or pipelining) and/or employee onboarding modules. Today’s talent acquisition suites offer a variety of functions with an emphasis on automation and AI-enabled capabilities to provide a streamlined, engaging experience for all stakeholders involved in the hiring process, such as recruiters, hiring managers and candidates. Organizations that do their own hiring require a means to engage, select and onboard would-be employees.