IT Security refers to products and services that protect digital systems and data from cyber threats and unauthorized access. This category includes markets that focus on network security, identity management, data protection, and cloud security, enabling organizations to reduce risk, ensure compliance, and operate securely in a digital world.
Gartner defines the OFD market as the market for solutions that detect and prevent fraudulent actions within digital channels (browsers and mobile apps). OFD solutions provide a spectrum of capabilities within digital channels to prevent direct and indirect financial losses and to mitigate risks. Their core capabilities: Mitigate the activity of malicious automated bots; Detect account takeover (ATO) attacks and trigger remedial actions; Detect fraudulent activity in high-risk events along the digital customer journey, such as when customers make payments, transfer funds, perform account management actions or access personally identifiable information (PII).