Electronic signatures are a digital representation of an individual’s agreement that is intended to be the equivalent of a “wet” signature. Electronic signatures encompass a set of methods that can be applied to a digital document to capture intent to sign, and consent to sign electronically. They do this by electronically gathering metadata related to all signing events, and creating an audit trail that is cryptographically sealed to ensure document authenticity, nonrepudiation and integrity of the electronically signed document. This audit trail may also contain various supporting evidence of the individuals signing the document, such as names, email addresses, identity proofing and authentication steps. Evidence details may vary with each product, but the audit trail provides evidence to support the legal value of the document. A digital signature (as it relates to document signing) is a type of electronic signature that, in addition to the requirements of an electronic signature, also requires that each signer sign the document with a digital certificate that is explicitly issued to them.
Gartner defines a voice of the customer (VoC) platform as one that integrate feedback collection, analysis and action into a single unified solution that helps organizations to understand and improve the customer experience. Feedback inputs extend beyond direct surveying to include other direct, and indirect and inferred sources. Voice of customer (VoC) platforms enable revenue and retention leaders to better manage the customer experience (CX) through a deep understanding of customer needs and perceptions. The resulting insights trigger recommendations and actions across the enterprise.