Enterprise video content management (EVCM) comprises products intended to manage and facilitate the delivery of one-to-any, on-demand or live video across internet protocols. It may also include associated network services - content delivery networks (CDN) or enterprise content delivery networks (ECDN) - intended to facilitate the delivery of video. EVCM serves workers and customers who need to watch - and workers who need to share - videos.
Marketing refers to the products and services that enable organizations to plan, execute, measure, and optimize strategies for attracting, engaging, and retaining customers across digital and physical channels. This category includes markets that support content creation, campaign management, data-driven personalization, performance analytics and brand strategy—empowering businesses to deliver targeted, measurable, and customer-centric marketing experiences.
Gartner defines meeting solutions as real-time communication services that support live interactions between participants for internal and external collaboration, presentations, learning and training sessions, webinars, webcasts and town halls. Meeting solutions power diverse use cases, such as one-on-one meetings, remote sales engagements and telehealth sessions, enabling rich information sharing. Meeting solution interactions take place over live audio and video conferencing. They support in-meeting chat; content, application and screen sharing; and visual collaboration, screen annotation and/or whiteboarding.