Ketch is present in 2 markets with 2 products. Ketch has 2 reviews with an overall average rating of 5.
Consent and Preference Management
The consent and preference management (CPM) market supports all aspects of collection, consolidation, synchronization, and usage of end-user choices. The intent is to extend visibility and control to data subjects, allowing them self-determination over how much of their data to expose, to whom and for what purpose. For organizations, CPM platforms provide a strong foundation for compliance-backed data usage, with detailed tracking and auditability. In more-fundamental terms, a solid consent program makes data monetization easier and more profitable. Please note that the Market Guide has several exclusions. Vendors in the following markets are not included in this Market Guide: - Customer identity and access management (CIAM): These are vendors that provide identity and access management for customers focused on fraud detection and authentication (see Innovation Insight for Customer Identity and Access Management) - Cookie-consent-only vendors: These are vendors that only provide the tracking of consent for cookie collection, often presented at initial website access. - Identity resolution (IDR) vendors: Some IDR vendors provide the ability to track consent and preferences. However, their main product focus is on locating and matching customer identity records across multiple datasets derived from customer interactions with the brand across multiple touchpoints. - Non-stand-alone CPM platform providers: These are vendors that only provide consent and preference solutions within their own platform (for example, multichannel marketing hubs [MMHs] that provide consent capabilities).
Ketch has 1 product in Consent and Preference Management market
Subject Rights Request Automation
Legislators motivated by aggressive digitalization and increased consumer concern about the handling of personal data — especially when it comes to AI workloads and data-sharing practices — have passed laws governing consumer privacy rights.1,2,3,4 These rights have become part of consumers’ basic expectations when engaging with commercial organizations or government entities. At the heart of the SRR automation market are three key capabilities: Discovery of existing information held on individuals, and continuous monitoring for changes to data stores and new systems that are being onboarded. Maintenance of the capacity to act on that information should the data subject request modification, deletion or restriction of processing. Tracking of request workflows and holding of detailed records to gauge effectiveness and demonstrate compliance. Organizations face great challenges in sifting through structured and unstructured data stores — whether on-premises, in the cloud, or with partners and subprocessors. In addition to the discovery and retrieval requirement, organizations must redact personal data that is associated with other individuals to ensure they are not violating one user’s rights in order to respond to another. For those reasons, request fulfillment must follow a repeatable and scalable process in order to remain manageable and efficient.
Ketch has 1 product in Subject Rights Request Automation market