The global industrial IoT platform delivers multiple integrations to industrial OT assets and other asset-intensive enterprises’ industrial data sources to aggregate, curate and deliver contextualized insights that enable intelligent applications and dashboards through an edge-to-cloud architecture. The global industrial Internet of Things (IIoT) platform market exists because of the core capabilities of integrated middleware software that support a multivendor marketplace of intelligent applications to facilitate and automate asset management decision making. IIoT platforms also provide operational visibility and control for plants, infrastructure and equipment. Common use cases are augmentation of industrial automation, remote operations, sustainability and energy management, global scalability, IT/operational technology (OT) convergence, and product servitization of industrial products.
Gartner defines SFA platforms as tools that natively support (not via third-party add-ons and solutions) automation and capture of sales activities, processes and administrative responsibilities for organizations’ sales professionals. They also support initiation, engagement and capture of buyer-seller interactions through multiexperience and channel-agnostic approaches and devices, and dissemination of actionable insights to improve sales contact management, pipeline management, opportunity management, guided selling and forecasting process execution. The optimal desired experience for sales users (leadership, managers and sellers) are not limited to internal use cases, and can be scaled to support buyer-seller intermediation and shared experiences with prospects and customers.