The global industrial IoT platform delivers multiple integrations to industrial OT assets and other asset-intensive enterprises’ industrial data sources to aggregate, curate and deliver contextualized insights that enable intelligent applications and dashboards through an edge-to-cloud architecture. The global industrial Internet of Things (IIoT) platform market exists because of the core capabilities of integrated middleware software that support a multivendor marketplace of intelligent applications to facilitate and automate asset management decision making. IIoT platforms also provide operational visibility and control for plants, infrastructure and equipment. Common use cases are augmentation of industrial automation, remote operations, sustainability and energy management, global scalability, IT/operational technology (OT) convergence, and product servitization of industrial products. The IIoT platform monitors IoT endpoints and event streams, supports and/or translates a variety of manufacturer and industry proprietary protocols, analyzes data in the platform, at the edge and in the cloud, integrates and engages IT and OT systems in data sharing and consumption, enables application development and deployment and can enrich and supplement OT functions for improved asset management life cycle strategies and processes. In some emerging use cases, the IIoT platform may obviate some OT functions.
Sales force automation (SFA) platforms are AI-enhanced tools that streamline sales tasks, helping teams manage buyer interactions across various channels. By using AI, these platforms optimize sales activities with advanced analytics and actionable insights, improving contact, pipeline and opportunity management. AI features like machine learning and natural language processing enable platforms to predict customer needs, personalize strategies and guide sellers through complex processes. AI-driven tools aid in forecasting and decision making, allowing teams to anticipate market trends and customer behaviors. SFA platforms enhance the user experience for sellers, ensuring scalability and facilitating seamless buyer-seller interactions and shared customer experiences, and providing leaders with visibility. SFA is a foundational sales platform implemented to automate and augment an organization’s core sales processes while utilizing AI and advanced analytics. It enhances the seller’s ability to engage with customers on all interaction touchpoints and devices. It not only optimizes sales-relevant tasks but also provides actionable next best actions for improved sales contact, pipeline and opportunity management.