The global industrial IoT platform delivers multiple integrations to industrial OT assets and other asset-intensive enterprises’ industrial data sources to aggregate, curate and deliver contextualized insights that enable intelligent applications and dashboards through an edge-to-cloud architecture. The global industrial Internet of Things (IIoT) platform market exists because of the core capabilities of integrated middleware software that support a multivendor marketplace of intelligent applications to facilitate and automate asset management decision making. IIoT platforms also provide operational visibility and control for plants, infrastructure and equipment. Common use cases are augmentation of industrial automation, remote operations, sustainability and energy management, global scalability, IT/operational technology (OT) convergence, and product servitization of industrial products. The IIoT platform monitors IoT endpoints and event streams, supports and/or translates a variety of manufacturer and industry proprietary protocols, analyzes data in the platform, at the edge and in the cloud, integrates and engages IT and OT systems in data sharing and consumption, enables application development and deployment and can enrich and supplement OT functions for improved asset management life cycle strategies and processes. In some emerging use cases, the IIoT platform may obviate some OT functions.
Gartner defines sales force automation platforms as AI-augmented tools supporting automation and capture of sales activities, processes and administrative tasks, facilitating initiation, engagement and documentation of buyer-seller interactions through multiexperience and channel-agnostic approaches and devices. They leverage advanced analytics to support actionable insights, tracking and monitoring sales contact, pipeline and opportunity management; guided selling; and forecasting process execution. Optimal UX for sales managers or leadership extends beyond internal use cases, and is scalable to support buyer-seller intermediation and shared prospect/customer experiences. These platforms incorporate AI features beyond add-on products in predictive and prescriptive analytics, ML and NLP, enhancing processes and customer interactions. Sales force automation (SFA) is a foundational sales technology implemented to automate and augment an organization’s core sales processes. Leveraging AI and advanced analytics, it enhances the seller’s ability to engage with customers across various interaction touchpoints and devices. It not only streamlines administrative tasks, but also provides actionable insights for improved sales contact, pipeline and opportunity management.