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Competitive and market intelligence tools allow organizations to track, collect, store, analyze, and disseminate information and insights about competitors, markets, and customers collected from internal and external sources, including but not limited to social media, websites, product information, and financial filings. Such tools provide a centralized platform for all market and competitive intelligence, which can be utilized by a range of stakeholders within the organization for their specific needs.

• Klue
  4.6

  16 Reviews

Win/loss analysis is a strategic business practice that seeks to understand the reasons why deals were won or lost, or led to no-decision scenarios. This could include product strengths/weaknesses, sales and marketing effectiveness, pricing, buying experience and company reputation. In B2B organizations with mature win/loss analysis practices, this commonly involves surveying and/or interviewing prospective buyers and customers after a sales cycle to understand why they chose an organization and its products/services over others they evaluated. While some organizations choose to run their win/loss analysis programs in-house, others prefer to outsource this capability to third-party providers to minimize bias and pursue deeper insights. Win/loss analysis providers offer a wide range of qualitative and quantitative research solutions to help organizations surface detailed and actionable insights. At its core, this is largely a service-led market — supported by software — to design, implement and deliver win/loss analysis services. However, software plays an increasingly important role in how these services are executed and how insights are delivered to clients. Select providers lead with win/loss analysis software and tools as their core offering.

• Klue Win-Loss
  5.0

  1 Review