Application Development refers to products and services that support the design, creation, deployment, and maintenance of software applications across web, mobile, desktop, and cloud environments. This category includes markets that support organizations to build scalable, secure, and user-centric applications while evolving through agile methodologies, automation, modern development practices, and continuous integration and delivery.
Gartner defines a digital adoption platform (DAP) as software that overlays employee- and customer-facing applications with in-application guidance to drive adoption, proficiency and engagement. It supports digital transformation by streamlining and accelerating how employees or customers learn and engage with technologies. It provides consistent experiences that help users complete work efficiently across multiple applications. In addition, DAP analytics provide actionable insights to improve experience, optimize work and adoption/utilization, boosting the ROI of applications.