A digital experience platform (DXP) is a cohesive set of integrated technologies designed for the composition, management, delivery and optimization of personalized digital experiences across multiple channels in the customer journey. A DXP orchestrates multiple applications to allow the creation, management and presentation of seamless digital experiences. It forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs serve B2C and B2B use cases.
Superapps are all-in-one platforms that combine multiple services - such as messaging, payments, shopping and booking - into a single application, delivering a seamless and integrated digital experience. They provide a unified mobile interface with core features that support an ecosystem of miniapps, eliminating the need for separate app marketplaces. This ecosystem allows users to discover, install and manage miniapps within the super app, enabling a consistent and personalized experience. Superapps are used by individual consumers for convenience and by enterprises to streamline services, with users ranging from everyday consumers and employees to businesses and organizations across sectors like banking, retail, telecom, government and so on. The Peer Insights platform focuses exclusively on the enterprise side — enabling organizations to streamline services, engage customers and deliver integrated digital experiences.
Gartner defines user authentication as the journey-time process that provides credence in a claim to an identity established for a person for access to digital assets. User authentication is delivered by some combination of (a) an authenticator, (b) signals evaluation and (c) an authentication decision point, which may be from different vendors. User authentication is used to provide credence in an identity claim for a person already known to an organization. The credence must be sufficient to bring account takeover (ATO) risks within the organization’s risk tolerance. Without effective authentication, the security of and trust in that person’s digital interactions are deeply undermined. User authentication is foundational to and protects the value of other functions within an organization’s identity fabric, namely: runtime authorization, especially segregation of duties (SOD), audit (individual accountability), and identity analytics.