Account planning tools (APTs) help B2B sales organizations improve sales outcomes such as revenue growth and customer retention throughout the customer life cycle. APTs help sales organizations in two unique and complementary ways. First, they improve seller precision and effectiveness by synthesizing information to provide a consistent, enhanced analysis of large, complex, multifaceted accounts. Second, they improve seller scale and efficiency by aggregating data from multiple accounts, enabling sellers to identify and prioritize expansion, upsell and cross-sell opportunities as well as risks to customer retention. Today’s B2B buying groups are often made up of many diverse stakeholders, all with their own varied perspectives on the proposed purchase. As a result, sales teams face exponentially increasing complexity when retaining and expanding relationships with existing customers, causing CSOs to struggle to drive value from account planning initiatives with their teams. APTs offer sales organizations an opportunity to improve customer outcomes while supporting their teams tasked with engaging complex customer groups. Account planning is often static, done once a year and solely owned and completed by sellers tasked with retaining and growing accounts. As such, account plans do not reflect the evolving partnership with the customer or capture knowledge from other customer-facing functions as they engage with the account. Account managers also face difficulties in regularly updating disparate systems not embedded in daily workflows. They struggle to have full visibility into the account itself, the customer stakeholders involved, the additional cross or upsell opportunities that exist and changing customer priorities, jeopardizing retention and growth outcomes.
Outplacement services are a set of resources provided by companies to assist employees who have been laid off or are transitioning out of the organization. These services are designed to help displaced employees find new job opportunities, navigate career transitions, and cope with the logistical challenges of losing their jobs. These are employer-sponsored benefit typically provided as part of a severance package. Outplacement services offer job search support such as job leads, job boards, job market research etc. to help displaced employees identify potential job opportunities and connect with relevant employers. These also include professional assistance to build candidate brand, create or update resumes, cover letters, and online profiles. Displaced employees are provided access to training programs or resources to enhance skills, making them more competitive in the job market. Outplacement services not only benefit the employees but also demonstrate a company's commitment to treating departing staff with dignity and care, which can positively impact the employer brand.
Sales training service providers deliver subscription- and project-based services designed to improve the skills, knowledge, competencies and techniques of sellers to maximize sales success. These businesses do this by delivering training and technical solutions that improve sellers’ skills and, in some cases, implement a specific sales method or codified approach. Sales training service providers are used by organizations to develop, customize and deliver sales training content and provide ongoing assessment of seller skills. These providers improve their clients’ sales teams’ interactions with buyers by delivering training that develops sellers’ skills and, in some cases, by implementing a specific sales method or codified approach to ensure consistent sales motions.