LeadSquared is present in 3 markets with 4 products. LeadSquared has 144 reviews with an overall average rating of 4.2.
B2B Marketing Automation Platforms
Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance. B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and buying teams across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit.
LeadSquared has 2 products in B2B Marketing Automation Platforms market
Field Sales Software
Field sales software is designed to help sales representatives who work outside of an office or in the field. It sits on the top of Sales Force Automation platforms, utilizing its data and functionality as a foundation to develop specialized tools and features for sales activities. The tools and features include route optimization, mobile access to data, scheduling and calendar management, location tracking, and real-time visibility into customer interactions, all of which enable sales reps to manage their sales process efficiently while on the field. The software is leveraged by the industries such as insurance, financial services, securities, commodities, pharmaceuticals, and others.
LeadSquared has 1 product in Field Sales Software market
Sales Force Automation Platforms
Gartner defines sales force automation platforms as AI-augmented tools supporting automation and capture of sales activities, processes and administrative tasks, facilitating initiation, engagement and documentation of buyer-seller interactions through multiexperience and channel-agnostic approaches and devices. They leverage advanced analytics to support actionable insights, tracking and monitoring sales contact, pipeline and opportunity management; guided selling; and forecasting process execution. Optimal UX for sales managers or leadership extends beyond internal use cases, and is scalable to support buyer-seller intermediation and shared prospect/customer experiences. These platforms incorporate AI features beyond add-on products in predictive and prescriptive analytics, ML and NLP, enhancing processes and customer interactions. Sales force automation (SFA) is a foundational sales technology implemented to automate and augment an organization’s core sales processes. Leveraging AI and advanced analytics, it enhances the seller’s ability to engage with customers across various interaction touchpoints and devices. It not only streamlines administrative tasks, but also provides actionable insights for improved sales contact, pipeline and opportunity management.
LeadSquared has 1 product in Sales Force Automation Platforms market