LeadSquared is present in 3 markets with 4 products. LeadSquared has 154 reviews with an overall average rating of 4.3.
B2B Marketing Automation Platforms
Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance. B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and buying teams across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit.
LeadSquared has 2 products in B2B Marketing Automation Platforms market
Field Sales Software
Field sales software is designed to help sales representatives who work outside of an office or in the field. It sits on the top of Sales Force Automation platforms, utilizing its data and functionality as a foundation to develop specialized tools and features for sales activities. The tools and features include route optimization, mobile access to data, scheduling and calendar management, location tracking, and real-time visibility into customer interactions, all of which enable sales reps to manage their sales process efficiently while on the field. The software is leveraged by the industries such as insurance, financial services, securities, commodities, pharmaceuticals, and others.
LeadSquared has 1 product in Field Sales Software market
Sales Force Automation Platforms
Sales force automation (SFA) platforms are AI-enhanced tools that streamline sales tasks, helping teams manage buyer interactions across various channels. By using AI, these platforms optimize sales activities with advanced analytics and actionable insights, improving contact, pipeline and opportunity management. AI features like machine learning and natural language processing enable platforms to predict customer needs, personalize strategies and guide sellers through complex processes. AI-driven tools aid in forecasting and decision making, allowing teams to anticipate market trends and customer behaviors. SFA platforms enhance the user experience for sellers, ensuring scalability and facilitating seamless buyer-seller interactions and shared customer experiences, and providing leaders with visibility. SFA is a foundational sales platform implemented to automate and augment an organization’s core sales processes while utilizing AI and advanced analytics. It enhances the seller’s ability to engage with customers on all interaction touchpoints and devices. It not only optimizes sales-relevant tasks but also provides actionable next best actions for improved sales contact, pipeline and opportunity management.
LeadSquared has 1 product in Sales Force Automation Platforms market