Marketing analytics skills are among the most important capabilities in the marketing organization, yet it remains difficult to recruit, hire and retain people with strong skills to support in-house teams. Most marketing teams still struggle with a skills gap in this domain. As a result, marketers seek to augment internal teams by using advanced analytics service providers that offer third-party expert resources, proprietary methodologies and models, and even managed technology to help marketers tackle some of their toughest challenges. Vendors in this market specialize in advanced analytics, including sophisticated methods such as mapping the customer journey, attributing marketing spend to measured outcomes, simulating and measuring business impact of marketing and advertising campaigns, and implementing predictive models. Engagements may be project-based or part of an ongoing partnership, and may include the use of proprietary technology.
Analytics and business intelligence (ABI) platforms enable organizations to understand their data. For example, what are the dimensions of their data — such as product, customer, time, and geography? People need to be able to ask questions about their data (e.g., which customers are likely to churn? Which salespeople are not reaching their quotas?). They need to be able to create measures from their data, such as on-time delivery, accidents in the workplace and customer or employee satisfaction. Organizations need to blend modeled and non modeled data to create new data pipelines that can be explored to find anomalies and other insights. ABI platforms make all of this possible.
Reviews for 'Application Development, Integration and Management - Others'
“Application testing services” is a comprehensive term for the verification and validation services that support quality control and quality assurance (QA) of clients’ applications. Verification assesses whether a product/application or service complies with regulations, requirements, specifications or enforced constraints. Validation typically involves engagement with external customers to confirm suitability and acceptance. Infrastructure testing services, mobile device testing and software testing tools created for the market by independent software vendors (ISVs) are not included in this definition.
Gartner defines Cloud ERP services as services provided by third-party systems integrators to assess needs, implement solutions and evolve platforms that are transforming their back-office systems via the implementation of cloud-based ERP solutions. A cloud ERP solution is a set of applications (SaaS) that are sold/marketed as integrated products to support organizations. These integrated products include financial management (FM) functionality, human capital management (HCM), supply chain management (SCM) and other administrative ERP functionality.
Gartner defines custom software development (CSD) services as development of software in rapid increments and iteration of custom applications and software products specifically for an organization to satisfy its unique business needs. It usually entails business requirements gathering and coding the application from inception, or building it on a PaaS, or assembling it from existing web services or other reusable pieces of code. Services marketed as “software product engineering” or “digital product development” are likely to be good examples of the category Gartner defines as “custom software development services.”
DCO/HIMS is composed of the following Data center outsourcing services: Managed services for traditional data center (DC) environments: Mainframe managed services ERP hosting managed services Managed servers and network equipment Managed services for hosted and private cloud infrastructure Managed services for public cloud and edge environments: Hybrid infrastructure managed services Data center consolidation and transformation services Cloud migration services This complex set of data center capabilities and services is increasingly based on managed virtual private cloud services plus hyperscale public cloud services. It is managed via a mix of remote infrastructure management (RIM) services leveraging traditional tools, cloud management platforms (CMPs), and intelligent automation and/or hyperautomation.
Gartner defines the market for data and analytics (D&A) services as consulting and system integration (C&SI) and managed services. These services manage data for all uses (operational and analytical), and analyze data to drive business processes and improve business outcomes through more effective decision making. The core capabilities for vendor solutions in the D&A services market include: D&A strategy and operating model design Data management Analytics and business intelligence (ABI) Data science and machine learning D&A governance Program management Enterprise metadata
The global industrial IoT platform delivers multiple integrations to industrial OT assets and other asset-intensive enterprises’ industrial data sources to aggregate, curate and deliver contextualized insights that enable intelligent applications and dashboards through an edge-to-cloud architecture. The global industrial Internet of Things (IIoT) platform market exists because of the core capabilities of integrated middleware software that support a multivendor marketplace of intelligent applications to facilitate and automate asset management decision making. IIoT platforms also provide operational visibility and control for plants, infrastructure and equipment. Common use cases are augmentation of industrial automation, remote operations, sustainability and energy management, global scalability, IT/operational technology (OT) convergence, and product servitization of industrial products.
This market is focused on the full life cycle of Oracle application services, spanning project-based implementation and multiyear application management services (AMS). Evaluate service providers for their ability to deliver a comprehensive set of implementation and management services across the Oracle portfolio of products for clients worldwide. Comprehensive is defined as follows: • A distinct offering, consistent with common market service offerings as defined by the following: scope of service, delivery structure, intellectual property (IP), roles and responsibilities, service metrics and levels, terms and conditions, and pricing model. • A consolidated set of distinct offerings to address industry-specific demand or cross-industry demand, where the offering is recognized by clients or analysts as an integrated offering.
Gartner defines Oracle Cloud Application (OCA) services as only those services associated with the products under Oracle Cloud Applications, also known as SaaS. This means consultancy, migration, implementation, ongoing services, postimplementation evolution and optimization services. To qualify, each vendor project must have an “anchoring” OCA product from at least one of the following Oracle “Fusion” solutions: - Advertising and customer experience (ACX) - Industry applications (IA) - Enterprise resource planning (ERP; includes the previous EPM applications) - Human capital management (HCM) - Supply chain management (SCM)
Gartner defines the outsourced digital workplace services market as the capabilities required of a provider to deliver consulting, implementation, or support services to end users of technology who utilize end-user devices or applications to conduct business. Services offered in the outsourced digital workplace services (ODWS) market include integrated and ubiquitous digital workplace (DW) services to employees to increase their engagement, productivity and digital dexterity in support of the organization’s digital business strategy.
Gartner defines public cloud IT transformation services (PCITS) as services designed to deliver transformational outcomes via the utilization of cloud-native professional and managed services. It includes migration, modernization and the building of new transformational solutions on public hyperscale cloud infrastructure and platform services. Organizations seeking to use public clouds such as Amazon Web Services (AWS), Google Cloud Platform (GCP), Microsoft Azure, Oracle Cloud Infrastructure (OCI) and similar platforms engage with providers in this market to realize the greatest transformational benefits.
Gartner defines the SAP S/4HANA Application Services as: assessment, implementation and applications management services. Assessment services are discrete, project based services to assess the impact of either a new SAP S/4HANA implementation or a migration from a legacy platform(s) to SAP S/4HANA. These services include consulting and potentially Proof of Concept, and covers the analysis of all SAP S/4HANA products, applications, databases, analytics, middleware, mobile and other technologies. Implementation services are discrete, project-based implementations of SAP S/4HANA applications without ongoing management responsibilities. These services include consulting, development and integration services, and covers all SAP S/4HANA products, applications, databases, analytics, middleware, mobile and other technologies. Management services are ongoing services focused on SAP S/4HANA applications that are provided as part of a multiyear-based agreement and managed against defined quality metrics.