Measured is present in 2 markets with 2 products. Measured has 11 reviews with an overall average rating of 4.7.
Incrementality Measurement Platforms
Incrementality Measurement Platforms are specialized analytics systems that help brands determine the true, causal impact of their marketing efforts. Instead of relying solely on correlation‑based metrics (like clicks or last‑touch attribution), these platforms use controlled experiments—such as geo‑tests, audience splits, and synthetic control models—to isolate the incremental lift generated by an ad campaign. This allows marketers to clearly see which channels, tactics, or audiences are genuinely driving additional conversions, revenue, or engagement, rather than simply capturing activity that would have happened anyway. The typical customers include digital-first brands, e‑commerce companies, and performance‑marketing teams seeking precise measurement of marketing ROI.
Measured has 1 product in Incrementality Measurement Platforms market
Marketing Mix Modeling Solutions
Gartner defines marketing mix modeling (MMM) solutions as services and software that help chief marketing officers (CMOs) plan future spend and measure past investment performance. MMM applies advanced statistical techniques to aggregate time-series data to quantify the holistic impact of marketing and optimize business outcomes such as sales or lead generation. MMM solutions acquire and normalize marketing data, build advanced statistical models based on that data, measure marketing performance, and deliver recommendations to improve spending effectiveness and efficiency. Results are delivered to marketers, media planners, and marketing and financial analysts via software and presentations. Marketing mix modeling solutions quantify the holistic impact of marketing. They account for business factors (like inventory availability or physical footprint) and external factors (like consumer perception, competitive activities or macroeconomic conditions), and attribute that impact to different channels or campaigns.
Measured has 1 product in Marketing Mix Modeling Solutions market