Consumer video feedback software is a type of software that allows customers or users to provide feedback on products, services or experiences using video format. It offers a more dynamic and in-depth way for consumers to convey their thoughts, feelings, and suggestions, compared to traditional text-based feedback. It deploys various analytical techniques like facial recognition, emotion detection, automatic content based tagging and AI driven sentiment analysis to generate insights. It also enables sharing and embedding of videos on websites and emails. Consumer video feedback software is widely used by businesses and brands, e-commerce platforms and market researchers to collect feedback on a variety of topics, which can be used to improve products and services, identify areas for improvement and make better business decisions.
Innovation management tools market help organizations manage the flow of ideas from initial concept generation to final value realization or commercial exploitation. They support diverse methods to generate ideas, both internally or externally; to prioritize and select ideas; to act on selected ideas; to observe and measure activity and impact; and to operate innovation programs at scale. Product capabilities include trendspotting, crowdsourcing, brainstorming or hackathons; stage-gate automation for idea evaluation and selection; and ways to manage a portfolio of active ideas (including idea execution to bring ideas to realization via project or product management).
Gartner defines multichannel marketing hubs (MMHs) as software applications that orchestrate personalized communications to individuals in common marketing channels. MMHs optimize the timing, format and content of interactions through the analysis of customer data, audience segments and offers. MMHs are foundational for multichannel marketing, customer journey orchestration and next best action programs.
Gartner defines a voice of the customer (VoC) platform as one that integrate feedback collection, analysis and action into a single unified solution that helps organizations to understand and improve the customer experience. Feedback inputs extend beyond direct surveying to include other direct, and indirect and inferred sources. Voice of customer (VoC) platforms enable revenue and retention leaders to better manage the customer experience (CX) through a deep understanding of customer needs and perceptions. The resulting insights trigger recommendations and actions across the enterprise.
Gartner uses the following market definitions: Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps. Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement. Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.