Gartner defines B2B marketing automation platforms (B2B MAPs) as software that supports demand generation processes at scale. This includes building awareness, generating and nurturing high-quality leads, orchestrating multichannel engagement to guide customer journey progression, and using analytics to measure and optimize performance.
Gartner defines customer management and experience solutions as part of business support systems (BSS) solutions for CSPs, and as commercial off-the-shelf software solutions that address CSPs’ all customer-facing operational requirements. This includes managing customer channels, customer information, incidents, products, pricing, quotes and offers, order and partner management. CM&X solutions often work together with revenue management and monetization solutions as part of a complete BSS stack.
Gartner defines cloud HCM suites for 1,000+ employee enterprises as cloud application suites that deliver functionality for attracting, developing, engaging, retaining and managing workers. The core functional capabilities of cloud HCM suites for enterprises with more than 1,000 employees include: Administrative HR — Employee data, organization structure, employment life cycle transaction, role-based self-service, payroll and benefits administration. It may also include absence management, health and safety administration and other value-added capabilities. Talent management — Recruiting, onboarding, performance management, compensation planning, career and succession planning, and learning and skills development. Integrated HR service management (IHRSM) — Personalized direct access to policy, procedure and program guidance for employees and managers. It may also include integrated case management, knowledge bases, digital document management, virtual assistants and workflow management.
Gartner defines cloud HCM suites for regional and/or sub-1,000 employee enterprises as cloud application suites that deliver functionality for attracting, developing, engaging, retaining and managing workers. HCM suites encompass functionality that supports a variety of HR-related processes