Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance. B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and buying teams across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit.
Gartner defines customer management and experience solutions as part of business support systems (BSS) solutions for CSPs, and as commercial off-the-shelf software solutions that address CSPs’ all customer-facing operational requirements. This includes managing customer channels, customer information, incidents, products, pricing, quotes and offers, order and partner management. CM&X solutions often work together with revenue management and monetization solutions as part of a complete BSS stack.
Gartner defines cloud HCM suites for 1,000+ employee enterprises as cloud application suites that deliver functionality for attracting, developing, engaging, retaining and managing employees. Cloud HCM suites for 1,000+ employee enterprises are designed to support transactions and/or analytical processing for more than one of the following use cases within a single integrated solution
Gartner defines cloud HCM suites for regional and/or sub-1,000 employee enterprises as cloud application suites that deliver functionality for attracting, developing, engaging, retaining and managing workers. HCM suites encompass functionality that supports a variety of HR-related processes
A talent management (TM) suite is an integrated set of modules that supports an organization’s need to plan, attract, develop, reward, engage and retain talent. The modules offer functionality that includes the areas of workforce planning, recruiting and onboarding, performance appraisal, goal management, learning management, competency management, career development, succession and compensation. The functional modules align with the key human capital management (HCM) processes of: • Plan to source • Acquire to onboard • Perform to reward • Assess to develop A boost to demand in the TM suite market has resulted from the delivery of functionality to improve workforce engagement and collaboration. Further, growing demand for greater analytical capabilities and predictive insights to improve decision making in relation to workforce actions has improved the market’s general health.