Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance. B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and buying teams across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit.
Gartner defines customer management and experience solutions as part of business support systems (BSS) solutions for CSPs, and as commercial off-the-shelf software solutions that address CSPs’ all customer-facing operational requirements. This includes managing customer channels, customer information, incidents, products, pricing, quotes and offers, order and partner management. CM&X solutions often work together with revenue management and monetization solutions as part of a complete BSS stack.
Gartner defines cloud HCM suites for 1,000+ employee enterprises as cloud application suites that deliver functionality for attracting, developing, engaging, retaining and managing employees. Cloud HCM suites for 1,000+ employee enterprises are designed to support transactions and/or analytical processing for more than one of the following use cases within a single integrated solution: Manage organization and employee historical data, life cycle processes and transactional employee/manager self-service; Attract and retain talent through talent sourcing, applicant tracking, internal mobility and onboarding; Manage organizational structure through creating, planning and limiting employee positions. Maintain a record of workforce data through assigned positions; Develop the workforce through learning, performance and career pathing; Manage the operational deployment of salaried and hourly workers to capture time worked and absences; Deliver tools to assist employers in managing country-specific compliance with legislation and agreements pertaining to data residency and labor laws; Integrate with notable enterprise applications (e.g., finance, procurement).
Gartner defines cloud HCM suites for regional and/or sub-1,000 employee enterprises as cloud application suites that deliver functionality for attracting, developing, engaging, retaining and managing workers. HCM suites encompass functionality that supports a variety of HR-related processes
Electronic signatures are a digital representation of an individual’s agreement that is intended to be the equivalent of a “wet” signature. Electronic signatures encompass a set of methods that can be applied to a digital document to capture intent to sign, and consent to sign electronically. They do this by electronically gathering metadata related to all signing events, and creating an audit trail that is cryptographically sealed to ensure document authenticity, nonrepudiation and integrity of the electronically signed document. This audit trail may also contain various supporting evidence of the individuals signing the document, such as names, email addresses, identity proofing and authentication steps. Evidence details may vary with each product, but the audit trail provides evidence to support the legal value of the document. A digital signature (as it relates to document signing) is a type of electronic signature that, in addition to the requirements of an electronic signature, also requires that each signer sign the document with a digital certificate that is explicitly issued to them.
A recurring billing application enables organizations to bill customers for one-time, subscription-based and usage-based fees for goods and services. It consumes orders and/or service contracts documenting the goods and services the customer has purchased, periodically generates fixed recurring fees, and ingests and rates product usage data. It issues one-time or periodic roll-up invoices to the customer and collects payments before determining recognizable revenue and posting to an external general ledger. APIs or UI fragments support a self-service billing portal. Modern recurring billing applications are an important customer touchpoint for measuring customer sentiment and for delivering marketing messaging. Recurring billing is mission-critical for invoicing customers and collecting revenue for a business. It ensures billing for all goods and services is aggregated into one periodic invoice to the customer. It enables value-based pricing models that are charged based on actual usage of the service. Payment can be automatically collected by a wide range of payment mechanisms. Dunning workflow optimizes the collection of failed or delinquent payments. Revenue recognition logic ensures adherence to the latest international standards such as IFRS 15 and ASC 606.
A talent management (TM) suite is an integrated set of modules that supports an organization’s need to plan, attract, develop, reward, engage and retain talent. The modules offer functionality that includes the areas of workforce planning, recruiting and onboarding, performance appraisal, goal management, learning management, competency management, career development, succession and compensation. The functional modules align with the key human capital management (HCM) processes of: • Plan to source • Acquire to onboard • Perform to reward • Assess to develop A boost to demand in the TM suite market has resulted from the delivery of functionality to improve workforce engagement and collaboration. Further, growing demand for greater analytical capabilities and predictive insights to improve decision making in relation to workforce actions has improved the market’s general health.
WFM is a solution comprising software, services and (often) hardware that helps organizations manage the operational deployment of their workers. In most cases, WFM is deployed for hourly paid/blue-collar employees. However, the deployment of WFM for both hourly and salaried workers is justifiable in several cases, including when the organization: Seeks to use the same absence management and/or access control system for both salaried and hourly workers; Captures salaried workers’ overtime and uses that data to calculate gross pay; Schedules salaried workers to work dynamic shifts, rather than set “office” hours; Allocates and tracks salaried workers’ time to projects or tasks and a WFM system is already in use