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Marketing analytics skills are among the most important capabilities in the marketing organization, yet it remains difficult to recruit, hire and retain people with strong skills to support in-house teams. Most marketing teams still struggle with a skills gap in this domain. As a result, marketers seek to augment internal teams by using advanced analytics service providers that offer third-party expert resources, proprietary methodologies and models, and even managed technology to help marketers tackle some of their toughest challenges. Vendors in this market specialize in advanced analytics, including sophisticated methods such as mapping the customer journey, attributing marketing spend to measured outcomes, simulating and measuring business impact of marketing and advertising campaigns, and implementing predictive models. Engagements may be project-based or part of an ongoing partnership, and may include the use of proprietary technology.

• Merkle Advanced Analytics Services for Marketing
  5.0

  1 Review

Gartner defines global digital marketing agencies as service providers dedicated to developing and executing marketing strategies for global brands. These agencies bundle their strategic marketing services with an array of complementary offerings to support their clients’ needs. An agency’s particular combination of offerings and competitive strengths typically correlates to its roots as a traditional advertising agency, direct marketing firm, digital agency, business consultancy or system integrator.

• Merkle Global Digital Marketing Services
  3.8

  9 Reviews