Metadata is present in 3 markets with 3 products. Metadata has 4 reviews with an overall average rating of 4.6.
Ad Tech Platforms
Advertising technology (ad tech) platforms help digital marketing leaders plan, buy and manage digital advertising campaigns across channels, including, but not limited to, display, video, streaming TV and audio, mobile, social media and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents.
Metadata has 1 product in Ad Tech Platforms market
Customer Data Platforms
Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time.
Metadata has 1 product in Customer Data Platforms market
Multichannel Marketing Hubs
Gartner defines multichannel marketing hubs (MMHs) as software applications, primarily delivered as SaaS, that orchestrate personalized campaigns and event-driven customer journeys across marketing channels. These applications leverage customer data, predictive models and real-time insights to optimize the timing, channel and content of interactions. MMHs apply advanced analytics, AI and prescriptive intelligence to help marketing and technical teams manage the end-to-end life cycle of customer journeys. Although MMHs overlap with customer data platforms (CDPs) and personalization engines, their primary focus is enabling marketing users to manage large-scale consumer interactions, particularly in owned media channels such as email and app push. Multichannel marketing hubs empower marketers to deliver personalized media and orchestrate customer journeys, thus driving revenue, engagement and loyalty. These SaaS applications unify customer data, predictive insights and real-time decision making to optimize interactions across digital channels. MMHs enable multidisciplinary teams to manage campaigns and event-driven journeys via advanced analytics, artificial intelligence/machine learning (AI/ML) and prescriptive intelligence.
Metadata has 1 product in Multichannel Marketing Hubs market