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Brand Protection Software is designed to monitor and detect infringements related to a company’s brand, employees, and products or services. These infringements may include fake domains, phishing websites, rogue or counterfeit apps, and impersonation through social media accounts. It also covers the unauthorized sale of counterfeit goods on online marketplaces, as well as misuse of company logos, images, and other intellectual property. The analytics generated by brand protection tools offer insights into a brand’s exposure and provide actionable recommendations to enhance its online presence. This is supported by holistic workflows and interactive reporting features that improve content management. Additionally, brand protection may involve sentiment analysis and narrative intelligence to assess public perception and identify any targeted disinformation campaigns. These solutions help organizations prevent reputational harm and financial losses resulting from fraud and cybercrime. These solutions are primarily used by teams across security, fraud, trust, brand, marketing, and legal functions within an organization.

• Brand Safety and Brand Infringement Suite
  4.5

  2 Reviews

Gartner defines the OFD market as the market for solutions that detect and prevent fraudulent actions within digital channels (browsers and mobile apps). OFD solutions provide a spectrum of capabilities within digital channels to prevent direct and indirect financial losses and to mitigate risks. Their core capabilities: Mitigate the activity of malicious automated bots; Detect account takeover (ATO) attacks and trigger remedial actions; Detect fraudulent activity in high-risk events along the digital customer journey, such as when customers make payments, transfer funds, perform account management actions or access personally identifiable information (PII).

• Ad-Fraud Suite
  4.0

  3 Reviews