Data and Analytics refers to products and services that enable organizations to collect, integrate, analyze, and act on data to drive informed decision-making and business outcomes. This category includes markets that focus on empowering enterprises to manage data pipelines, ensure data quality and governance, extract insights through advanced analytics, and machine learning across structured and unstructured data environments.
Video platform services (VPS) are a set of tools, services and workflow management processes provided to digital and content-driven organizations to support video assets from ingestion to playout. VPS primarily includes services such as ingestion, encoding, editing and content management, but may include monetization, data and analytics, monitoring, protection, delivery and playout. To be included, vendors must support the primary services of the workflow and have mechanisms to deliver the other services themselves or by integrating the other services in association with partners. VPS typically are delivered as cloud-based offerings, but can be deployed as on-premises solutions.