Gartner defines backup and data protection platforms as technologies that capture point-in-time copies of enterprise data for the purpose of recovering it from multiple data loss scenarios, enhancing data protection initiatives, and expanding data insights and access capabilities. These technologies protect enterprise data, applications and infrastructure in hybrid, multicloud and SaaS environments. Backup and data protection platforms are available as software-only, integrated appliances and vendor-developed and hosted backup as a service (BaaS).
Productivity and Collaboration refer to products and services that enhance how teams work together, manage projects, and drive innovation across the enterprise. This category includes markets that focus on enabling organizations to streamline resource planning, improve cross-functional collaboration, and boost employee engagement through integrated tools for communication, task management, and workflow optimization.