RAMAs support unified commerce processes that are critical to the selection of products presented to the customer in line with their needs. RAMA Market focuses on the functional “footprint” covering the high-level functions of advanced assortment planning within the category management processes for long life cycle products. The RAMA market covered here is targeted to multichannel retailers companies (retailers with stores, online, mobile and other touchpoints). Specifically included are Tier 1 retailers (those with annual retail revenue greater than $3 billion).
Gartner defines supply chain planning (SCP) solutions as platforms that provide technological support to enable a company to manage, link, align, collaborate and share its planning data across an extended supply chain. An SCP solution supports planning, ranging from demand planning through detailed supply-side response planning and from strategic planning through execution-level planning. It is the planning decision repository for a defined end-to-end supply chain. It is also the environment in which end-to-end-integrated supply chain decisions are managed. It establishes a single version of the truth for planning data and decisions, regardless of the underlying execution technology environment.
POS solutions have moved beyond an integrated solution in a multichannel network. Digital business POS solutions now have become the anchor in the unified commerce platforms in which they are included. In addition to the expected functions to complete a transaction (sales or returns) and the associated reporting (such as transaction logs), these solutions are now centralized to facilitate key unified commerce activities. These activities include “endless aisle,” click and collect, store fulfillment of online orders, clienteling and loyalty, as well as other functions that allow customers to search, transact, acquire and consume products across a retailer’s ecosystem. The market has traditionally been split into Tier 1 or Tier 2 retailers