EMNSs automate the distribution and management of messages to relevant stakeholders for localized events and regional and catastrophic disasters across multiple channels. Use cases include organizational crises, business-critical operations, IT outages, and public and personal safety.
The ECA market consists of vendors offering a discrete application, well-defined module, or cohesive set of capabilities that enables people in “communicator” roles to plan, create, coordinate, and distribute internal communications across the workforce or to specific audiences. ECAs include analytics that measure interactions and effectiveness of communications across content, channels, devices, campaigns and feedback loops to assess business and employee value.