Nielsen is present in 3 markets with 3 products. Nielsen has 15 reviews with an overall average rating of 3.6.
Ad Tech Platforms
Gartner defines the ad tech market as technology for managing digital advertising across channels and devices, including display, video, streaming TV and audio, in-app (including games), social, and search. It provides functions for campaign planning, media buying, advertising analysis, optimization and automation. Ad tech can be used by buy-side and sell-side agents; this evaluation focuses exclusively on buy-side.
Nielsen has 1 product in Ad Tech Platforms market
Advanced Analytics Service Providers for Marketing
Marketing analytics skills are among the most important capabilities in the marketing organization, yet it remains difficult to recruit, hire and retain people with strong skills to support in-house teams. Most marketing teams still struggle with a skills gap in this domain. As a result, marketers seek to augment internal teams by using advanced analytics service providers that offer third-party expert resources, proprietary methodologies and models, and even managed technology to help marketers tackle some of their toughest challenges. Vendors in this market specialize in advanced analytics, including sophisticated methods such as mapping the customer journey, attributing marketing spend to measured outcomes, simulating and measuring business impact of marketing and advertising campaigns, and implementing predictive models. Engagements may be project-based or part of an ongoing partnership, and may include the use of proprietary technology.
Nielsen has 1 product in Advanced Analytics Service Providers for Marketing market
Retail Assortment Management Applications: Long Life Cycle Products
RAMAs support unified commerce processes that are critical to the selection of products presented to the customer in line with their needs. RAMA Market focuses on the functional “footprint” covering the high-level functions of advanced assortment planning within the category management processes for long life cycle products. The RAMA market covered here is targeted to multichannel retailers companies (retailers with stores, online, mobile and other touchpoints). Specifically included are Tier 1 retailers (those with annual retail revenue greater than $3 billion).
Nielsen has 1 product in Retail Assortment Management Applications: Long Life Cycle Products market