Gartner defines the customer relationship management (CRM) and customer experience (CX) implementation service market as project-based services to help clients develop a CX strategy and transform a customer relationship with consulting expertise. Providers in this market design, build, integrate and deploy process change and technology solutions that improve interactions between organizations and their customers. These services are specific to improving clients’ sales, customer service and marketing operations, and they focus on interactions with customers, including commerce transaction enablement.
Gartner defines the market for enterprise architecture (EA) tools as tools that allow users to capture the interrelationships and interdependencies within and across the ecosystem of partners, operating models, capabilities, people, processes, information, applications and technologies. EA tools provide a central repository to capture data and metadata about artifacts that describe the enterprise. Models can be built to represent the relationships between these artifacts that help describe and shape the future of the enterprise. Through modeling features, EA tools enable scenario analysis of trends and disruptions and other drivers of enterprise change, to deliver realistic roadmaps.
Product roadmapping tools for software engineering have simplified product-related communication and streamlined product management and development efforts. This document profiles selected vendors and tools that can assist with: Management of software product vision and strategy alignment Communication of ideas and requirements Decision making through an understanding of user behavior, data and analytics, priorities, and consequences Defining software features and business capabilities, and handling backlogs Planning and tracking software development releases Financial and budget management Collaboration on timelines Communication, negotiation and updates Integration planning and resource tracking Report generation and notifications Managing feedback from developers, teams and users Support for continuous development and continuous integration
Gartner defines the strategic portfolio management (SPM) market as comprising both cloud-based and on-premises applications for enterprisewide strategic planning and execution, supporting advanced portfolio management. SPM offerings integrate multiple portfolios with interdependent structures, creating a dynamic model of the path to realize strategic outcomes. These products are ideally suited for organizations pursuing digital strategies, which demand extensive stakeholder collaboration to continually adapt to changing conditions. Organizations use SPM to align portfolios with strategy and apply value-based decision making for ongoing flexibility in the midst of progress, disruptions and opportunities. Digital strategies combine portfolios representing different contexts, such as business capabilities, investments, applications, services, assets, programs, products and projects. Strategists, business leaders, IT leaders and PMOs cooperatively align the utilization of these diverse portfolios to progressively achieve strategic objectives.