Gartner defines the customer relationship management (CRM) and customer experience (CX) implementation service market as project-based services to help clients develop a CX strategy and transform a customer relationship with consulting expertise. Providers in this market design, build, integrate and deploy process change and technology solutions that improve interactions between organizations and their customers. These services are specific to improving clients’ sales, customer service and marketing operations, and they focus on interactions with customers, including commerce transaction enablement.
Gartner defines the market for enterprise architecture (EA) tools as tools that allow users to capture the interrelationships and interdependencies within and across the ecosystem of partners, operating models, capabilities, people, processes, information, applications and technologies. EA tools provide a central repository to capture data and metadata about artifacts that describe the enterprise. Models can be built to represent the relationships between these artifacts that help describe and shape the future of the enterprise. Through modeling features, EA tools enable scenario analysis of trends and disruptions and other drivers of enterprise change, to deliver realistic roadmaps.
Product roadmapping tools for software engineering have simplified product-related communication and streamlined product management and development efforts. This document profiles selected vendors and tools that can assist with: Management of software product vision and strategy alignment Communication of ideas and requirements Decision making through an understanding of user behavior, data and analytics, priorities, and consequences Defining software features and business capabilities, and handling backlogs Planning and tracking software development releases Financial and budget management Collaboration on timelines Communication, negotiation and updates Integration planning and resource tracking Report generation and notifications Managing feedback from developers, teams and users Support for continuous development and continuous integration
Gartner defines strategic portfolio management (SPM) as a set of business capabilities, processes and supporting portfolio management technology. Business leaders, enterprise portfolio management office (EPMO) leaders and IT leaders require SPM to support enterprisewide strategy-to-execution alignment and adaptation. The SPM market addresses the integrated portfolio management technology needs of business leaders, EPMO leaders and IT leaders. SPM technology supports clear definition of key business strategies and desired business outcomes, and the formulation and mapping of these with key portfolio elements, such as business capabilities, investments, programs, digital and physical products, applications and projects. SPM technology allows users to create multiple portfolio and subportfolio types with focused themes, such as programs, digital products, physical products, business or IT services, projects and applications. It allows users to link and cross-reference elements in the different portfolios and subportfolios to support integrated portfolio analysis and tracking.