Email marketing is the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel.
Lead generation software automates the process of attracting, capture and distribution of lead data. It sits on the top of the sales funnel, pulling leads from various online channels like email, social media, and landing pages etc. The software offers features that can create personalized interactive content, such as landing pages, chatbots, or surveys, facilitating active engagement with leads. It narrows down sales team’s focus to the customers who are most likely to buy a product or service. Typically, lead generation software is integrated with other platforms to eliminate the need to constantly switch browsers. It is highly advantageous for sales team as it minimizes time wasted on cold leads, and helps to develop a stronger customer base.