OneSignal is present in 2 markets with 2 products. OneSignal has 7 reviews with an overall average rating of 4.7.
Message Testing Tools
Message testing tools are specialized software applications used to evaluate the effectiveness, clarity, and impact of communication messages before they are disseminated to a target audience. These tools facilitate the process of refining and optimizing messages by providing both qualitative and quantitative insights into how different segments of an audience perceive and respond to various communication strategies. By leveraging features such as A/B testing, sentiment analysis, and audience feedback mechanisms, message testing tools help organizations ensure that their messages resonate well with the intended recipients, minimize misunderstandings, improve conversion rates and achieve the desired outcomes. These tools are particularly valuable in marketing, public relations, political campaigns, and internal corporate communications, where the precision and effectiveness of messaging can significantly influence success.
OneSignal has 1 product in Message Testing Tools market
Mobile Marketing Platforms
Gartner defines mobile marketing platforms (MMPs) as software solutions that help organizations create, activate, execute, analyze and optimize mobile marketing campaigns and experiences. The platforms target audiences on their mobile device through multiple message types such as SMS/text, push notifications, messaging apps and in-app messages. These platforms enable marketers to engage customers and prospects through a range of mobile-specific tactics — spanning mobile websites, mobile applications, smart device engagement, messaging (such as SMS and native applications), push notifications (such as on mobile apps and off websites), location-triggered interactions and mobile wallet cards. Mobile tactics are particularly suited to, for example, providing time-sensitive notifications to audiences, whether that’s in response to a live event, location-specific moment or a fulfillment update. MMPs also help measure and optimize the effectiveness of mobile strategy. MMPs can operate as stand-alone solutions within a marketing organization’s tech stack, or operate alongside other marketing technology. These technologies can include a set of capabilities within a multichannel marketing hub (MMH), marketing automation platform (MAP), customer data platform (CDP) or other marketing automation applications. Stand-alone MMPs are a more specialized solution, often used in conjunction with an MMH, email platform or B2B MAP.
OneSignal has 1 product in Mobile Marketing Platforms market