A/B testing tools, compare the two versions (control and variant) of webpage or content to determine the better performing and appealing version. These tools aim to optimize engagement and conversion goals by deploying multiple versions of digital content in real time. Traffic is split at random so that each group sees either version of A/B. By dividing the traffic into two groups, marketers can measure the impact of a change on a predefined goal, such as click-through rates, conversion rates, or any other key performance indicator. Statistical analysis combined with segmentation data is used to improve actions taken by visitors/users across the customer life cycle. A/B testing tools are used by marketers and web developers to make data-driven decisions for product and marketing strategy.
Interview intelligence tools are new to the market. These solutions utilize AI and genAI (content creation) capabilities to transcribe video interviews and create concise summaries for each candidate. These tools also enhance interviewing skills by offering guidance and coaching at all stages - before, during, and after the interview. As a result, these tools promote fairness by providing better objective insight and feedback rather than relying on inadequate interviewer notes and memory. In addition, it can streamline and improve overall hiring process by automating scheduling, providing comprehensive reports and integrating with other HCM applications.
Gartner defines the application programming interface (API) management market as the market for software to manage, govern and secure APIs. Organizations use APIs to modernize their architectures; APIs provide access to systems, services, partners and data services. API management software enables organizations to plan, deploy, secure, operate, version control and retire APIs, regardless of their size, region or industry.
Gartner defines access management (AM) as platforms that include an identity provider (IdP) and establish, manage and enforce runtime access controls to at least cloud, modern standards-based web and classic web applications. AM’s purpose is to enable single sign-on (SSO) access for people (workforce, consumer and other users) and machines into protected applications in a streamlined and consistent way that enhances user experience. AM is also responsible for providing security controls to protect the user session in runtime, enforcing authentication (with multifactor authentication [MFA]) and authorization using adaptive access. Lastly, AM can provide identity context for other cybersecurity tools to enable identity-first security.
Accounting practice management software (APMS) is a type of software designed specifically for certified public accountants, accounting firms and other financial professionals to manage their day-to-day front and back office business operations. Its primary purpose is to help accounting professionals streamline their workflow, increase productivity, manage client relationships, and ensure that all tasks are completed in a timely and efficient manner. It also helps in organizing and retrieving essential documents and also seamlessly integrates with other CRM tools and accounting softwares. APMS can help accounting firms save money by reducing the need for manual labor and thereby improves overall efficiency and employee satisfaction.
Active metadata management is a set of capabilities that enables continuous access and processing of metadata that support ongoing analysis over a different spectrum of maturity, use cases and vendor solutions. Active metadata outputs range from design recommendations based upon execution results and reports of runtime steps through, and indicators of, business outcomes achieved. The resulting recommendations from those analytics are issued as design inputs to humans or system-level instructions that are expected to have a response.
Advertising technology (ad tech platforms) help digital marketing leaders plan, buy and manage digital advertising campaigns across channels including but not limited to: display, video, streaming TV and audio, mobile, social and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents; this definition focuses exclusively on the buy side.
An ADMS is the decision support environment that provides a shared network model (a digital twin of an electric distribution network) and a common user experience for all roles that are needed to monitor, control and orchestrate assets across the grid while optimizing and securing operations of the grid. The ADMS assists electricity distribution system operators to proactively and safely guide outage restoration activities, manage and optimize networks for improved asset utilization, and effectively manage the integration and impact of distributed energy resources (DERs). ADMS functions include: Distribution state estimation (DSE) Fault location, isolation and restoration (FLISR) Volt/volt-ampere reactive optimization (VVO) Outage management Conservation through voltage reduction (CVR) Peak-demand management Integration of distributed energy resources
Analytics and business intelligence platforms — enabled by IT and augmented by AI — empower users to model, analyze and share data. Analytics and business intelligence (ABI) platforms enable organizations to understand their data. For example, what are the dimensions of their data — such as product, customer, time, and geography? People need to be able to ask questions about their data (e.g., which customers are likely to churn? Which salespeople are not reaching their quotas?). They need to be able to create measures from their data, such as on-time delivery, accidents in the workplace and customer or employee satisfaction. Organizations need to blend modeled and nonmodeled data to create new data pipelines that can be explored to find anomalies and other insights. ABI platforms make all of this possible.
The supply chain A&DI technology market spans capabilities that provide different types of analytics, focusing on predictive and prescriptive ones. Many of these offerings have been enhanced with AI and DSML capabilities to support supply chain decision making. These capabilities could either be part of a broader supply chain application/suite or a separate encompassing A&DI platform. Such a platform consists of existing and emerging technologies, including: Graph technology, Advanced analytics, AI, DSML, Model development & Digital supply chain twin (DSCT).
Reviews for 'Application Development, Integration and Management - Others'
'Application integration platforms enable independently designed applications, apps and services to work together. Key capabilities of application integration technologies include: • Communication functionality that reliably moves messages/data among endpoints. • Support for fundamental web and web services standards. • Functionality that dynamically binds consumer and provider endpoints. • Message validation, mapping, transformation and enrichment. • Orchestration. • Support for multiple interaction patterns, content-based routing and typed messages.
Application platforms provide runtime environments for application logic. They manage the life cycle of an application or application component, and ensure the availability, reliability, scalability, security and monitoring of application logic. They typically support distributed application deployments across multiple nodes. Some also support cloud-style operations (elasticity, multitenancy and self-service).
Augmented analytics uses AI to automate analytics workflows in platforms, contextualizing user interfaces with automated insights, generative storytelling explanations and collaborative exploration. Driven by machine learning (ML) and generative AI, augmented analytics enables natural language queries and personalized analytics catalogs. It democratizes advanced analytics with augmented data ingestion, data preparation, analytics content and DSML model development. It also curbs human biases and accelerates insights for diverse users.
Gartner defines augmented data quality (ADQ) solutions as a set of capabilities for enhanced data quality experience aimed at improving insight discovery, next-best-action suggestions and process automation by leveraging AI/machine learning (ML) features, graph analysis and metadata analytics. Each of these technologies can work independently, or cooperatively, to create network effects that can be used to increase automation and effectiveness across a broad range of data quality use cases. These purpose-built solutions include a range of functions such as profiling and monitoring; data transformation; rule discovery and creation; matching, linking and merging; active metadata support; data remediation and role-based usability. These packaged solutions help implement and support the practice of data quality assurance, mostly embedded as part of a broader data and analytics (D&A) strategy. Various existing and upcoming use cases include: 1. Analytics, artificial intelligence and machine learning development 2. Data engineering 3. D&A governance 4. Master data management 5. Operational/transactional data quality
Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance. B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and buying teams across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit.
Blockchain platforms are emerging platforms and, at this point, nearly indistinguishable in some cases from core blockchain technology. They are being used for generalized distributed value exchange, consisting of an expanding list of cryptographically signed, irrevocable transactional records shared by all participants in a network. Each record contains a time stamp and reference links to previous transactions. It is a decentralized state transition machine that manages the life cycle of digitalized assets and immutably records operations in a distributed ledger. A digitalized asset can be any object with explicit or implicit value (such as digital currencies, securities, precious metals, commodities, materials, identity, credentials, patient health records).
Gartner defines business process automation (BPA) tools as software that automates business processes by enabling orchestration and choreography of diverse sets of actors (humans, systems and bots) involved in the execution of the process. BPA tools provide an environment for developing and running applications that incorporate process models (and optionally other business, decision and data models) enabling digitization of business operations
Gartner defines business processes as the coordination of the behavior of people, systems and things to produce specific business outcomes. 'Things' in this context refers to devices that are part of the Internet of Things (IoT). A BPM platform minimally includes: a graphical business process and/or rule modeling capability, a process registry/repository to handle the modeling metadata, a process execution engine and a state management engine or rule engine (or both). The three types of BPM platforms — basic BPM platforms, business process management suites (BPMSs), and intelligent business process management suites (iBPMSs) — can help solution architects and business outcome owners accelerate application development, transform business processes, and digitalize business processes to exploit business moments by providing capabilities that manage different aspects of the business process life cycle.
Gartner defines the CRM Customer Engagement Center market as a cohesive set of software built around core case management tools, used to provide customer service and support by engaging with customers, while intelligently orchestrating the processes, data, systems, and resources of an organization. CEC applications offer workflow management capabilities and may be used as a system of record for customer interactions. The orchestration of customer service and support processes through a CEC application involves both assisted and self-service moments within customer journeys. It is built around case management records and processes. Workflow is an important CEC component, in terms of an organization being able to orchestrate the processing of customer engagements for the best outcomes in an effortless, effective and timely way. In addition to case, workflow, and knowledge management, personalization and enrichment of customer engagements are crucial.
Gartner defines CSP revenue management and monetization as a part of BSS, as commercial off-the-shelf software solutions that enable CSPs to manage their revenue management (rating, charging, billing, payments, collections, revenue assurance and fraud management) and monetization initiatives. RM&M solutions also enable CSPs with billing and payments associated customer care. Monetization refers to revenue growth initiatives and activities using levers, such as solutions for mobile banking, supporting as-a-service propositions and new business models.
Gartner defines CSP service design and orchestration (SD&O) solutions as part of operations support system (OSS). It’s a set of products/offerings that enable CSPs to design, fulfill and orchestrate services for their clients in various market segments such as consumer, enterprise and wholesale. These solutions include service design tools; policy tools; orchestration solutions; and inventories, provisioning and activation tools for use in physical, virtual, containerized and hybrid network environments.
CSP service and network assurance (S&NA) solutions are OSS products and offerings for use in physical, virtual, containerized and hybrid network environments. They enable CSPs to ensure services and networks for customers in various market segments, such as consumer, enterprise and wholesale markets, and include: Service- and network-monitoring solutions Fault management Performance management Service quality management Incident management Workforce management Note: This definition does not include the assurance of the underlying IT infrastructure (for example, servers and storage in data centers, public cloud or multiaccess edge compute [MEC]), which is used to host network functions (NFs) for delivery of a specific service.
Clinical communication and collaboration (CC&C) systems are mobile platforms that clinicians, care teams, patients and caregivers use to collaborate on treatment and care activity within ambulatory, acute, post-acute and virtual care settings. CC&C systems improve situational awareness surrounding the patient and information sharing at the point of care and during care transitions. CC&C systems represent the convergence of conventional inpatient communications, such as telephony and paging, with modern channels enabled by mobility, interoperability and the Internet of Things (IoT).
Gartner defines cloud AI developer services (CAIDS) as cloud-hosted or containerized services and products that enable software developers who are not data science experts to use artificial intelligence (AI) models via APIs, software development kits (SDKs) or applications. Core capabilities include automated machine learning (autoML) including automated data preparation, automated feature engineering and automated model building, and model management and operationalization for language, vision and tabular use cases. Optional and important complementary capabilities include AI code models and assistants. Cloud AI developer services help organizations embed intelligence, such as AI and ML insights, into their applications. While that is what cloud AI developer services offer, it is more important to note how they accomplish this. These services democratize and increase the availability of AI and ML to software engineers through the automation and features offered. Traditional activities regarding data acquisition, data quality, feature engineering, algorithm selection and model training are augmented by the technology. Cloud AI developer services open up a world of possibilities for software engineers to build AI and ML production capabilities and features for enterprise-built applications.
Gartner defines cloud application platforms as those that provide managed application runtime environments for applications and integrated capabilities to manage the life cycle of an application or application component. They typically enable distributed application deployments and support cloud-style operations — such as elasticity, multitenancy and self-service — without requiring infrastructure provisioning or container management. Cloud application platforms are designed to facilitate the deployment, runtime execution, and management of modern cloud-native or cloud-optimized applications (e.g., web-based apps, back-end services with/without APIs, etc.) without the need to manage any underlying compute infrastructure. Also, they are designed to enhance developer productivity, accelerate development and deployment cycles, and increase operational effectiveness by making it easier to scale on demand.
Reviews for 'Cloud Computing - Others'
Gartner defines the market for cloud database management systems (DBMSs) as the market for software products that store and manipulate data and that are primarily delivered as software as a service (SaaS) in the cloud. Cloud DBMSs may optionally be capable of running on-premises, or in hybrid, multicloud or intercloud configurations. They can be used for transactional work and/or analytical work. They may have features that enable them to participate in a wider data ecosystem. Must-have capabilities for this market include: Availability as SaaS on provider-managed public or private cloud systems; Management of data within cloud storage — that is, cloud DBMSs are not hosted in infrastructure as a service (IaaS), such as in a virtual machine or a container managed by the customer.
Gartner defines cloud enterprise resource planning (ERP) for product-centric enterprises as a market for application technology that supports the automation of operational and financial activities for the manufacturing, distribution, delivery and servicing of goods. Cloud ERP for Product-Centric Enterprises is delivered under a SaaS license model with frequent updates and where application support and infrastructure is the responsibility of the vendor.
Gartner defines a service-centric cloud ERP solution as a suite that is marketed and sold as an integrated product that provides at least three of the following: Financial management system (FMS) functionality, including general ledger, accounts payable (AP), accounts receivable (AR) and financial planning. Order-to-cash (O2C) functionality, ranging from configure, price and quote (CPQ) to cash collection activities. Source-to-pay (S2P) functionality, which must cover at least e-sourcing, contract life cycle management, e-purchasing, AP invoice automation, supplier management, collaboration and payments. Human capital management (HCM) functionality, which must cover at least administrative HR capabilities, such as core HR data management, employee life cycle transactions and position management. Other administrative ERP functionality, to support typical service-centric activities, such as extended planning and analysis (xP&A), project management (for project-centric capabilities), service procurement and real estate lease management. In addition, Gartner defines the market for cloud ERP for service-centric enterprises as serving organizations that typically focus on service (nonproduct) industries, including: Professional services Healthcare Software Media Financial services Telecommunications Nonprofit sectors Real estate
Cloud xP&A is a platform-centric enterprise planning strategy to extend financial planning and analysis (FP&A) with multidiscipline planning capabilities that are packaged, marketed and sold as an integrated operational planning solution. xP&A solutions must include a cohesive, composable, data-harmonized vendor platform that can accommodate emerging technologies, horizontal functional and vertical-specific solutions for their target market(s)
Gartner defines cloud HCM suites for 1,000+ employee enterprises as cloud application suites that deliver functionality for attracting, developing, engaging, retaining and managing employees. Cloud HCM suites for 1,000+ employee enterprises are designed to support transactions and/or analytical processing for more than one of the following use cases within a single integrated solution
Gartner defines cloud HCM suites for regional and/or sub-1,000 employee enterprises as cloud application suites that deliver functionality for attracting, developing, engaging, retaining and managing workers. HCM suites encompass functionality that supports a variety of HR-related processes
Gartner defines cloud WAAP as a category of security solutions designed to protect web applications irrespective of their hosted locations. Typically delivered as a service, cloud WAAP is offered as a series of security modules that provide protection from a broad range of runtime attacks. It offers protection from the Top 10 web application security risks defined by the Open Web Application Security Project (OWASP) and automated threats, provides API security, and can detect and protect against multiple sophisticated Layer 7 attacks targeted at web applications. Cloud WAAP’s core features include web application firewall (WAF), bot management, distributed denial of service (DDoS) mitigation and API protection.
Gartner defines configure, price and quote (CPQ) applications as software that enables sales organizations to automate and optimize the creation of quotes and capture of orders. A CPQ application is a sales tool that captures the new goods and services a customer wants to buy or the changes a customer wants to make to existing goods and services. While generally focused on assisted sales channels, CPQ capabilities such as product configuration and pricing must be shared with the self-service commerce channel. The new purchases and changes must be priced and a binding contract must be formed with the customer before sending an order to downstream fulfillment systems.
Gartner defines container management as offerings that enable the deployment and operation of containerized workloads. Delivery methods include stand-alone software or as a service. Delivery methods include cloud, managed service and software for containers running on-premises, in the public cloud and/or at the edge. Container management automates the provisioning, operation and life cycle management of containerized workloads at scale. Centralized governance and security policies are used to manage container workloads and associated resources. Container management supports the requirements of modern applications (also refactoring legacy applications), including platform engineering, cloud management and continuous integration/continuous deployment (CI/CD) pipelines. Benefits include improved agility, elasticity and access to innovation.
Content services platforms (CSPs) are foundational for managing and utilizing content within an organization. CSP technologies enable employees to retrieve and work with content in a modern and seamless way across devices and organizational boundaries. Core CSP functionalities include content capture, creation, consolidation, processing and retention to support personal, team, departmental and enterprise business operations.
Corporate learning technologies help organizations train, develop, engage and analyze their learners. They help organizations with compliance, certifications, onboarding, talent development, upskilling, collaboration, coaching and mentoring, sales training, partner education, and customer training.
Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time. The purpose of a CDP is to centralize data collection and unify customer data from disparate sources into profiles. CDPs enable marketers to create and manage segments and push those segments to priority channels without requiring coding or use of advanced querying techniques. While CDPs originated to serve marketing use cases, interest from data management roles, IT and other customer-facing roles (e.g. sales, service and support) is on the rise. Digital marketing leaders have long used a variety of systems to design, orchestrate and measure multichannel campaigns. While many of those systems also manage customer-level data and audiences for targeting, they do so in a way that makes both data governance and orchestration across channels (and across competitive vendor solutions) a challenge. CDPs aim to address that challenge by collecting and unifying disparate customer data in a centralized location accessible to marketers. The CDP is not a substitute for an enterprise’s master data management, but it can ensure that customer profile data, transactional events and analytic attributes are available to marketing when needed for real-time interactions.
Reviews for 'Customer Relationship Management - Others'
The market for distributed denial of service (DDoS) mitigation includes vendors that detect and mitigate DDoS attacks and offer it as a dedicated offering. It includes specialty vendors, whose primary focus is DDoS mitigation, as well as providers that offer DDoS mitigation as a feature of other services. These include dedicated appliance-based vendors, communication service providers (CSPs), content delivery network (CDN) vendors, hosting providers and cloud infrastructure and platform services (CIPS) vendors.
Reviews for 'Data Center - Others'
Gartner defines data integration as the discipline comprising the architectural patterns, methodologies and tools that allow organizations to achieve consistent access and delivery of data across a wide spectrum of data sources and data types to meet the data consumption requirements of business applications and end users. Data integration tools enable organizations to access, integrate, transform, process and move data that spans various endpoints and across any infrastructure to support their data integration use cases. The market for data integration tools includes vendors that offer a stand-alone software product (or products) to enable the construction and implementation of data access and data delivery infrastructure for a variety of data integration use cases.
Data masking is based on the premise that sensitive data can be transformed into less sensitive but still useful data. This is necessary to satisfy application testing use cases that require representative and coherent data, as well as analytics that involve the use of aggregate data for scoring, model building and statistical reporting. The market for data protection, DM included, continues to evolve with technologies designed to redact, anonymize, pseudonymize, or in some way deidentify data in order to protect it against confidentiality or privacy risk.
Gartner defines a data science and machine learning platform as an integrated set of code-based libraries and low-code tooling that support the independent use by, and collaboration between, data scientists and their business and IT counterparts through all stages of the data science life cycle. These stages include business understanding, data access and preparation, experimentation and model creation, and sharing of insights. They also support machine learning engineering workflows including creation of data, feature, deployment and testing pipelines. The platforms are provided via desktop client or browser with supporting compute instances and/or as a fully managed cloud offering. Data science and machine learning (DSML) platforms are designed to allow a broad range of users to develop and apply a comprehensive set of predictive and prescriptive analytical techniques. Leveraging data from distributed sources, cutting-edge user experience, and native machine learning and generative AI (GenAI) capabilities, these platforms help to augment and automate decision making across an enterprise. They provide a range of proprietary and open-source tools to enable data scientists and domain experts to find patterns in data that can be used to forecast financial metrics, understand customer behavior, predict supply and demand, and many other use cases. Models can be built on all types of data, including tabular, images, video and text for applications that require computer vision or natural language processing.
Data virtualization technology is based on the execution of distributed data management processing, primarily for queries, against multiple heterogeneous data sources, and federation of query results into virtual views. This is followed by the consumption of these virtual views by applications, query/reporting tools, message-oriented middleware or other data management infrastructure components. Data virtualization can be used to create virtualized and integrated views of data in-memory, rather than executing data movement and physically storing integrated views in a target data structure. It provides a layer of abstraction above the physical implementation of data, to simplify querying logic.
Reviews for 'Data and Analytics - Others'
Gartner defines the market for data and analytics (D&A) services as consulting and system integration (C&SI) and managed services. These services manage data for all uses (operational and analytical), and analyze data to drive business processes and improve business outcomes through more effective decision making. The core capabilities for vendor solutions in the D&A services market include: D&A strategy and operating model design Data management Analytics and business intelligence (ABI) Data science and machine learning D&A governance Program management Enterprise metadata
Gartner defines a digital adoption platform (DAP) as software that overlays employee- and customer-facing applications with in-application guidance to drive adoption, proficiency and engagement. It supports digital transformation by streamlining and accelerating how employees or customers learn and engage with technologies. It provides consistent experiences that help users complete work efficiently across multiple applications. In addition, DAP analytics provide actionable insights to improve experience, optimize work and adoption/utilization, boosting the ROI of applications.
A digital banking platform (DBP) enables a bank to begin the transformational process of becoming a truly digital bank that is ecosystem-centric. A DBP also enables banks to achieve business optimization. However, that is not the end state. For banks seeking only business optimization as the goal of their digital banking strategy, a digital banking multichannel solution will meet those needs.
Gartner defines digital commerce as the technology that enables customers to purchase goods and services through an interactive and self-service or assisted experience. The platform provides necessary information for customers to make their buying decisions and uses rules and data to present fully priced orders for payment. The commerce product must support interoperability with customer data, product content (e.g., price, availability) and order functionality and data via APIs. Digital commerce is commonly delivered as single or multitenant SaaS, or as single-tenant hosted or managed hosted (PaaS) applications. It could be offered for on-premises implementations in some circumstances. Digital commerce enables customers to purchase goods and services through an interactive and self-service or assisted experience, providing the necessary information for customers to make buying decisions.
A digital experience platform (DXP) is an integrated set of technologies designed for the composition, management, delivery and optimization of personalized digital experiences across multiple channels in the customer journey. A DXP binds capabilities from multiple applications to allow the creation, orchestration and presentation of seamless experiences. It also forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.
Diversity Equity and Inclusion technology tools help organizations promote diversity and inclusivity in the workplace by providing data-driven insights, promoting diverse candidate sourcing, eliminating unconscious biases, and automating diversity initiatives. These tools include reporting and analytics capabilities to track diversity metrics and monitor progress over time, promoting diversity in the hiring and recruitment process, employee engagement programs, D&I training, and automated compliance tracking and reporting for diversity-related laws and regulations. The goal of these tools is to help organizations create a more diverse and inclusive workforce culture and ensure compliance with diversity and inclusion-related laws and regulations by integrating artificial intelligence, data analytics, and other advanced technologies to support these objectives. Predominant users include HR managers, recruitment professionals, hiring managers, and Human Resource departments looking to promote DEI initiatives in the workplace.
Reviews for 'ERP and Corporate Management - Others'
Email marketing is the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel.
An embedded operating system (OS) is a type of OS that is used in embedded computing devices. The term 'embedded' refers to devices that are installed (that is, embedded) as built-in components of a wider system, in which they serve a special, functional purpose. Embedded OSs differ from other types of OSs by their optimized design. Form factors, price points and other parameters of embedded devices set constraints on the OS, for example, in terms of functionality, user interface, memory space and driver support. Consequently, the architectures of embedded OSs tend to be extensively optimized for single-purpose deployment, stripped out of anything that is considered unnecessary for their use. This does not mean that embedded OSs cannot be applied outside of embedded devices. For instance, it is common to see embedded real-time operating systems (RTOSs) being used to handle the baseband functionality in smartphones.
Enterprise asset management (EAM) is a business application used most comprehensively by asset-intensive industries to execute, track and optimize inspections, maintenance and repair of industrial plants and equipment. Examples of these industries are heavy discrete and process manufacturing industries, oil and gas, rail, and power and utilities. An alternative term used for EAM is “computerized maintenance management system” (CMMS), which is generally considered to be small-scale, single-site applications with less functionality around parts management and resource scheduling.
Gartner defines the enterprise conversational AI platform market as the market for software platforms used to build, orchestrate and maintain multiple use cases and modalities of conversational automation. The enterprise conversational AI platform consists of: A capability layer providing runtime capabilities that include: Natural language understanding (NLU), Dialogue management, Channel integration, Back-end integration, Access control for platform users, Life cycle management; A tooling layer geared toward business users that includes: A no-code environment for building and maintaining, applications, Analytic tools for understanding dialogue flows, NLU intent and entity tuning tools, A/B flow testing tools.
An EHR is an integrated clinical information system that contains patient-centric, electronically maintained information about an individual’s health status and care. It focuses on tasks and events directly related to patient care and is predominantly used by clinicians. The electronic patient record (EPR) and electronic medical record (EMR) are synonymous terms used outside of the U.S. in countries like the U.K., Australia and New Zealand. An “enterprise EHR” provides functionality for all healthcare providers’ care settings, including specialty areas and associated patient administration functions. In particular, it minimally provides functionality for acute care settings, such as the medical/surgical wards, emergency departments, intensive care units (ICUs), operating theaters and attached clinics, and outpatient and ambulatory settings of the hospital.
Gartner defines enterprise low-code application platforms (LCAPs) as platforms for accelerated development and maintenance of applications, using model-driven tools for the entire application’s technology stack, generative AI and prebuilt component catalogs. Enterprise LCAPs target software engineering teams responsible for custom application development and maintenance. Enterprise LCAP features include support for the collaborative development of all application components; runtime environments for high performance, availability and scalability of applications; application deployment and monitoring with detailed usage insights. Enterprise LCAP platforms feature governance controls and success management through self-service capabilities and APIs, developer documentation and training, and service-level agreements for platform operations. Enterprise LCAPs provide the foundation for developing a wide range of application types and application components, including complex front ends, business process automation and distributed data sources.
Enterprise session border controllers (E-SBCs) are situated at the edge of the enterprise network and provide secure voice and video connectivity to Session Initiation Protocol (SIP) trunking providers, users in remote branch offices, home workers/remote workers, and unified communications as a service (UCaaS) providers. The name 'session border controller' is derived from the following: Session, from Session Initiation Protocol, refers to a real-time communication connection between endpoints or users. This is typically a voice and/or video call. Border refers to the interface between networks that do not have full trust of each other. Controller refers to the ability of the E-SBC to control (allow, deny, transform, end) each session that traverses the border. The 'E' in E-SBC stands for 'enterprise.' It is intended to differentiate enterprise-focused SBCs from those aimed at carriers.
The market for ESP platforms consists of software subsystems that perform real-time computation on streaming event data. They execute calculations on unbounded input data continuously as it arrives, enabling immediate responses to current situations and/or storing results in files, object stores or other databases for later use. Examples of input data include clickstreams; copies of business transactions or database updates; social media posts; market data feeds; images; and sensor data from physical assets, such as mobile devices, machines and vehicles.
Gartner defines FSM as software suites that support FSPs whose technicians typically travel to customer locations to provide installation, repair, inspection and maintenance services for equipment and systems (consumer, commercial or industrial). FSPs may also manage, maintain and monitor these assets under a predefined service or maintenance contract.
Gartner defines financial close and consolidation solutions (FCCS) as applications that enable corporate controllers and their teams to manage the organization’s group close, consolidation and reporting processes. The FCCS market equips organizations to (1) manage and drive financial control across their close cycles through configurable workflows and dashboards that support collaboration and provide a centralized auditable view; (2) execute financial consolidation across multiple legal entities (LEs) and geographies; (3) meet accounting standards for currency translation, intercompany elimination and top-side adjustments; and (4) generate reporting that adheres to Generally Accepted Accounting Principles (GAAP), International Financial Reporting Standards (IFRS) and regional compliance.
Financial corporate performance management (FCPM) solutions support the office of finance's accounting processes toward the financial close, as well as targeting improvements in management reporting and analysis and external financial reporting and disclosure. FCPM also includes components of EFCA capabilities and financial consolidation capabilities. These applications ultimately help CFOs and other business leaders to gain a clear picture of their financial and organizational performance by ensuring the accuracy of the consolidation for operational and financial information that forms the basis for business decisions. This market covers solutions available as on-premise only options.
Gartner defines financial planning software as the key tool that enables organizations to automate and streamline their enterprisewide financial planning processes. The software supports planning, budgeting and forecasting processes by connecting relevant operational and driver data to profit and loss, balance sheet and cash-flow financial statements. Additionally, the software offers enhanced decision support and analytics that can be customized to unique planning requirements. To provide this support, financial planning software offers data integration, data modeling, reporting and workflow capabilities, which all enhance a user’s ability to effectively manage the planning process and their organization’s financial performance.
Gartner defines financial reconciliation solutions as the key tool that enables the controllership team to manage and reconcile financial transactions across internal and external data sources. Financial reconciliation solutions replace manual transactional matching efforts with a standardized and automated workflow, configurable to predefined business rules. These solutions are cloud-deployed via software as a service (SaaS)
The global industrial IoT platform delivers multiple integrations to industrial OT assets and other asset-intensive enterprises’ industrial data sources to aggregate, curate and deliver contextualized insights that enable intelligent applications and dashboards through an edge-to-cloud architecture. The global industrial Internet of Things (IIoT) platform market exists because of the core capabilities of integrated middleware software that support a multivendor marketplace of intelligent applications to facilitate and automate asset management decision making. IIoT platforms also provide operational visibility and control for plants, infrastructure and equipment. Common use cases are augmentation of industrial automation, remote operations, sustainability and energy management, global scalability, IT/operational technology (OT) convergence, and product servitization of industrial products. The IIoT platform monitors IoT endpoints and event streams, supports and/or translates a variety of manufacturer and industry proprietary protocols, analyzes data in the platform, at the edge and in the cloud, integrates and engages IT and OT systems in data sharing and consumption, enables application development and deployment and can enrich and supplement OT functions for improved asset management life cycle strategies and processes. In some emerging use cases, the IIoT platform may obviate some OT functions.
Gartner defines global retail core banking (GRCB) as a back‐office banking system that both processes daily transactions and posts updates to accounts and other financial records. Core banking systems (CBSs) typically include deposit, loan and credit processing capabilities with interfaces to general ledger systems and reporting tools. This Magic Quadrant assesses vendors on the multicurrency products they offer in support of the bank’s financial transaction management in the retail banking market.
A government budgeting and planning solution provides a government-focused platform that encompasses the entire budgeting process from budget planning to budget adoption. It helps in gaining transparency across all departments to report on budget allocations and expenditures, along with in-depth and insightful reports to enable data driven decision making. Such solutions help in creating an integrated and expansive approach, by creating efficiencies and decreasing the length of time of the budgeting process. The system provides transparency to the users throughout the year to evaluate budget to actuals and program expenditures. Government Budget Owners, Program Managers, Finance and Accounting team are the predominant users.
Hadoop distributions are used to provide scalable, distributed computing against on-premises and cloud-based file store data. Distributions are composed of commercially packaged and supported editions of open-source Apache Hadoop-related projects. Distributions provide access to applications, query/reporting tools, machine learning and data management infrastructure components. First introduced as collections of components for any use case, distributions are now often delivered as part of a specific solution for data lakes, machine learning or other uses. They subsequently grow into additional, expanded roles, competing with both older technologies like database management systems (DBMSs) and newer ones like Apache Spark.
Population Health Management (PHM) is the approach used to achieve measurable improvements in the health outcomes of a population. In the broadest definition, healthcare provider population health management platforms cover the set of IT capabilities and related services that enable provider organizations to manage populations of patients and achieve the specific quality, cost and experience goals. The products included in this market provide the crucial capabilities for identifying patients at high risk of poor health, presenting a care plan to address poor health, visualizing the gaps between their current care and the care plan, engaging patients in their health, and tracking the outcomes of care.
Gartner is defining a new class of capabilities focused on value-based performance management analytics. This is a complement to population health analytics, but with deeper capabilities around the ability to model, forecast and monitor the performance of risk-bearing and value-based contracts, and to intersect the critical cost and quality variables.
Gartner defines catalog and curriculum management solutions as the systems of record for degree and nondegree program requirements. These solutions automate and augment the procedures and processes used by higher education institutions to create, update and manage course catalogs, educational programs, course descriptions and curriculum structures. Catalog and curriculum management solutions support workflow around course design, proposal review, approvals for course, program and curriculum information. They track key attributes and dependencies (such as prerequisites) and map courses to curriculum, documenting and enforcing institutional governance and quality assurance. They create and synchronize the course catalog for display on the institution’s website and support curriculum planning and course logistics for degree and nondegree programs. Functionality may also support course, program and institutional assessment and accreditation.
Gartner defines the student information system (SIS) as the core system of record for higher education institutions that serves as the central hub for storing, organizing and processing student academic and administrative activities. The SIS supports student, faculty and staff-facing functionality, including management of information assets, while also supporting back-end administrative functionality. Current market offerings vary in size, scope, regionalization, functional capability and delivery options. Serving the students, faculty and administrative staff, the SIS provides a chronology of individual business transactions, academic activity, advising interactions and educational outcomes. Additionally, it manages vital student assets, including course offerings, course catalogs, course registrations, financial aid, grades and transcripts throughout the student life cycle. Offerings can range from individual components to enterprise wide integrated solutions, or they may be part of a larger administrative ERP application suite.
Reviews for 'IT Infrastructure and Operations Management - Others'
Gartner defines identity governance and administration (IGA) as the solution to manage the identity life cycle and govern access across on-premises and cloud environments. To accomplish this, IGA tools aggregate and correlate disparate identity and access rights data, and provide full capability controls over accounts and associated access. IGA solutions also fulfill the purpose of unifying and correlating identity data for organizations with multiple person and machine identity authoritative sources. This is done to provide a single view of identity (system of record) for their dependent processes and systems
The market for 'In-Store Logistics Systems' is emerging and growing. Increasingly, retailers are using store inventory to support online order fulfillment. The key benefits of in-store logistics systems are to manage the fulfillment (picking, packing and dispatch) of online orders at scale within a store environment so that consumers experience an optimal level of on-time and complete fulfillment of their orders, whether being collected in-store or shipped to them from the store. Gartner defines the scope of in-store logistics processes as consisting of seven key functional capabilities which are product receipt, product put-away, inventory management, sales floor replenishment, picking optimization, packing optimization and dispatch process.
Integrated HR service management (IHRSM) solutions provide holistic platforms to manage physical and/or virtual HR shared services operations and communications. They also deliver “content in context” to employees and managers in support of employee-related processes, policies and programs. Typical capabilities are: - Employee and manager content delivery via a portal (This could also extend to a dedicated HR portal that combines the content delivery with the other functionalities mentioned in this list.) - Content knowledge bases - Digital HR document management - Business process management (BPM) tools - Case ticketing and routing - Service-level agreement (SLA) monitoring - Employee relations support
Integrated systems combine server, shared storage and network devices, along with management software and support in a preintegrated stack. The integrated system market has four segments: integrated infrastructure system, integrated reference architecture, integrated stack system and hyperconverged infrastructure (HCI) segment. The overall HCI segment is further subdivided into Hyperconverged Integrated Systems (HCIS), which provides both software and hardware in an appliance model and the software only segment in which vendors provide the Hyperconverged software. This is then integrated with HW by a reseller or the end customer.
Gartner defines the integrated workplace management systems market (IWMS) as an enterprise software solution that supports the life cycle management of corporate real estate (CRE) assets. The solution is delivered as a cloud-based or an on-premises installation that enables organizations to manage and optimize their building portfolio. An IWMS is a software platform that centralizes real estate and facilities management into a single solution to optimize building portfolio asset rationalization. As organizations adapt to changing environments with increased remote, hybrid and sustainability requirements, IWMS enables life cycle management of buildings for greater operational efficiency and workplace effectiveness by providing an integrated dynamic facilities management approach.
Gartner defines integration platform as a service (iPaaS) as a vendor-managed cloud service that enables end users to implement integrations between a variety of applications, services and data sources, both internal and external to their organization. iPaaS enables end users of the platform to integrate a variety of internal and external applications, services and data sources for at least one of the three main uses of integration technology: Data consistency: The ability to monitor for or be notified by applications, services and data sources about changes, and to propagate those changes to the appropriate applications and data destinations (for example, “synchronize customer data” or “ingest into data lake”). Multistep process: The ability to implement multistep processes between applications, services and data sources (for example, to “onboard employee” or “process insurance claim”). Composite service: The ability to create composite services exposed as APIs or events and composed from existing applications, services and data sources (for example, to create a “credit check” service or to create a “generate fraud score” service). These integration processes, data pipelines, workflows, automations and composite services are most commonly created via intuitive low-code or no-code developer environments, though some vendors provide more-complex developer tooling.
Gartner defines the invoice-to-cash (I2C) applications market as cloud-based applications that enable corporate controllers to automatically manage collections and apply customer payments to invoices. I2C applications typically gather, disseminate, track and analyze data from and to internal and external sources. They make I2C processes more efficient and effective, including managing and monitoring deductions, disputes and credit risk. They also typically can ensure invoices are delivered to customers and that customers have options to pay them. I2C applications enable I2C transaction processing across multiple ERP systems. Organizations use I2C applications to collect and apply customer payments to open invoices, perform credit and collections activities, manage deductions and disputes, and deliver and present invoices to customers for payment. I2C applications are cloud-based tools that provide organizations with a standard way of processing across ERPs, while creating flexibility for buyers in how they receive or access invoices as well as pay and dispute them. I2C applications allow an organization to connect and exchange data with multiple ERP systems and other operational tools, such as customer relationship management tools, as well as with partners such as credit and collections agencies, logistics providers, banks and payment service providers. They use data to determine credit risk, automate collections and cash applications activities as well as help manage the resolution of deductions and disputes. Such activities result in faster collection of cash, improved visibility to cash flow, an improved customer experience and reduced process cost.
Integration means making independently designed applications and data work well together. IoT integration means making the mix of new IoT devices, IoT data, IoT platforms and IoT applications — combined with IT assets (business applications, legacy data, mobile, and SaaS) — work well together in the context of implementing end-to-end IoT business solutions. The IoT integration market is defined as the set of IoT integration capabilities that IoT project implementers need to successfully integrate end-to-end IoT business solutions.
A life insurance policy administration system is a software that enables insurers to manage a range of group or individual life, annuity and pension products. A PAS supports the entire life insurance value chain, from product and business configuration through new business processing, policy issuance, ongoing policy administration and claims. A life insurance PAS consists of a set of core components. * Product Development and Maintenance * Quotes/Illustrations * New Business * Manual Underwriting * Billing * Customer Management * Ongoing Policy Administration * Claims
Gartner defines manufacturing execution systems (MES) as a specialist class of production-oriented software that manages, monitors and synchronizes the execution of real-time physical processes involved in transforming raw materials into intermediate and/or finished goods. These systems coordinate this execution of work orders with production scheduling and enterprise-level systems like ERP and product life cycle management (PLM). MES applications also provide feedback on process performance, and support component and material-level traceability, genealogy and integration with process history, where required.
MDM is a technology-enabled business discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, governance, semantic consistency and accountability of an enterprise’s official shared master data assets. Master data has the lowest number of consistent and uniform sets of identifiers and attributes that uniquely describe the core entities of the enterprise and are used across multiple business processes.
Master data management (MDM) of customer data solutions are software products that: Support the global identification, linking and synchronization of customer information across heterogeneous data sources through semantic reconciliation of master data. Create and manage a central, persisted system of record or index of record for customer master data. Enable the delivery of a single, trusted customer view to all stakeholders, to support various business initiatives. Support ongoing master data stewardship and governance requirements through workflow-based monitoring and corrective-action techniques. Are agnostic to the business application landscape in which they reside; that is, they do not assume or depend on the presence of any particular business application(s) to function.
Master data management (MDM) of product data solutions are software products that: Support the global identification, linking and synchronization of product data across heterogeneous data sources through semantic reconciliation of master data. Create and manage a central, persisted system of record or index of record for product master data. Enable the delivery of a single, trusted product view to all stakeholders, to support various business initiatives. Support ongoing master data stewardship and governance requirements through workflow-based monitoring and corrective-action techniques. Are agnostic to the business application landscape in which they reside; that is, they do not assume or depend on the presence of any particular business application(s) to function.
MDMS products are IT components of the advanced metering infrastructure (AMI). The core MDMS is responsible for cleansing, calculating and providing the data persistence of commodity consumption data. Additional MDMS capabilities now include disseminating metered consumption data for internal as well as external use. Meter data can be used to support billing, as well as analytics use cases, such as load profiling, consumption tracking, forecasting, asset loading and revenue protection, including the detection of tampering, theft or leakage. Beyond supporting internal utility needs, MDMS plays a role in open consumption data by supporting the sharing of consumption data with customers, partners, market operators and regulators. In most markets, data sharing is done with standardized data exchange formats.
Gartner defines a mobile application management (MAM) tool as an on-premises or SaaS tool specifically designed for the license management, distribution, securing and life cycle management of apps for mobile device platforms. Thus, MAM tools provide integration with public app store payment and licensing mechanisms (such as Apple's Volume Purchase Program [VPP]), an enterprise app store, and the ability to set policies related to security, usage and ongoing management for apps or groups of apps. At minimum, a MAM product supports native and HTML 5 apps. Many also support a variety of popular hybrid app architectures, which may be highly desirable based on a particular client's needs.
Gartner defines mobile marketing platforms (MMPs) as software solutions that help organizations create, activate, execute, analyze and optimize mobile marketing campaigns and experiences. The platforms target audiences on their mobile device through multiple message types such as SMS/text, push notifications, messaging apps and in-app messages. These platforms enable marketers to engage customers and prospects through a range of mobile-specific tactics — spanning mobile websites, mobile applications, smart device engagement, messaging (such as SMS and native applications), push notifications (such as on mobile apps and off websites), location-triggered interactions and mobile wallet cards. Mobile tactics are particularly suited to, for example, providing time-sensitive notifications to audiences, whether that’s in response to a live event, location-specific moment or a fulfillment update. MMPs also help measure and optimize the effectiveness of mobile strategy. MMPs can operate as stand-alone solutions within a marketing organization’s tech stack, or operate alongside other marketing technology. These technologies can include a set of capabilities within a multichannel marketing hub (MMH), marketing automation platform (MAP), customer data platform (CDP) or other marketing automation applications. Stand-alone MMPs are a more specialized solution, often used in conjunction with an MMH, email platform or B2B MAP.
Gartner defines multichannel marketing hubs (MMHs) as software applications that orchestrate personalized communications to individuals in common marketing channels. MMHs optimize the timing, format and content of interactions through the analysis of customer data, audience segments and offers. MMHs are foundational for multichannel marketing, customer journey orchestration and next best action programs.
An MXDP is an opinionated, integrated set of front-end development tools and “backend for frontend” (BFF) capabilities. It enables a distributed, scalable development approach (in terms of both teams and architecture) to build fit-for-purpose apps across digital touchpoints and interaction modalities. At minimum, an MXDP must support cross-platform development and building of both custom iOS and Android app binaries, responsive web apps, and at least one of the following: PWAs, chatbots, voice apps, wearables and Internet of Things (IoT) apps, and augmented-reality (AR) and mixed-reality (MR) apps.
Gartner defines observability platforms as products that ingest telemetry (operational data) from a variety of sources including, but not limited to, logs, metrics, events and traces. They are used to understand the health, performance and behavior of applications, services and infrastructure. Observability platforms enable an analysis of the telemetry, either via human operator or machine intelligence, to determine changes in system behavior that impact end-user experience such as outages or performance degradation. This allows for early, and even preemptive, problem remediation. Observability solutions are used by IT operations, site reliability engineers, cloud and platform teams, application developers, and product owners. Observability platforms are used by organizations to understand and improve the availability, performance and resilience of these critical applications and services. Investment in and successful deployment of observability platforms leads to revenue loss avoidance and enables faster product development cycles and improvements in brand perception.
Reviews for 'Office Productivity Solutions - Others'
An operational support system (OSS) is a set of programs that help a company in monitoring, controlling, analyzing and managing a computer network. OSS software is specifically dedicated to communications service providers and mainly used for supporting network planning, network provisioning, service fulfillment, and service assurance from a common core of service and resource management. Other functionality includes embedded analytics, correlation and aggregation, reporting, product life cycle management, multichannel support, resource and asset planning. OSS data is of strategic importance to measure the impact of operational technical processes on customer and business goals.
This market is focused on the full life cycle of Oracle application services, spanning project-based implementation and multiyear application management services (AMS). Evaluate service providers for their ability to deliver a comprehensive set of implementation and management services across the Oracle portfolio of products for clients worldwide. Comprehensive is defined as follows: • A distinct offering, consistent with common market service offerings as defined by the following: scope of service, delivery structure, intellectual property (IP), roles and responsibilities, service metrics and levels, terms and conditions, and pricing model. • A consolidated set of distinct offerings to address industry-specific demand or cross-industry demand, where the offering is recognized by clients or analysts as an integrated offering.
Gartner defines Oracle Cloud Application (OCA) services as only those services associated with the products under Oracle Cloud Applications, also known as SaaS. This means consultancy, migration, implementation, ongoing services, postimplementation evolution and optimization services. To qualify, each vendor project must have an “anchoring” OCA product from at least one of the following Oracle “Fusion” solutions: - Advertising and customer experience (ACX) - Industry applications (IA) - Enterprise resource planning (ERP; includes the previous EPM applications) - Human capital management (HCM) - Supply chain management (SCM)
The services for Oracle Cloud Infrastructure (OCI) market includes consulting, implementation and ongoing management services for Oracle and non-Oracle workloads hosted on OCI. Service providers in this market combine expertise in Oracle solutions and OCI with skills in managing private infrastructure, hybrid IT, multicloud, sovereign and distributed cloud to provide strategic and operational assistance as clients define and realize their cloud goals and business outcomes with OCI.
Product life cycle management (PLM) is a philosophy, process and discipline supported by software for managing the life cycle of products through the stages from concept through recycling/retirement. As a discipline, it has grown from a mechanical design and engineering focus to being applied to many different vertical-industry product development challenges. The market for PLM software includes vendors that: - Provide product data management (PDM) software to capture, cultivate and manage technical product-related content. That content defines the products’ specifications and designs and their allowable product configurations. It includes technical descriptions of the parts, materials and allowable product configurations expressed as 3D models, drawings and other related content. All PLM vendors deliver PDM functionality. - If software providers support only PDM functionality, Gartner does not consider them PLM vendors. PLM vendors support complementary applications that enable the PLM discipline to various degrees. Gartner considers a vendor a PLM provider if it supports at least three complementary software categories that enable the PLM discipline. Table 1 provides insight into the complementary categories of software that support the PLM discipline. Those additional software categories help manufacturers create, deliver, maintain, service and discontinue products.
As business processes become increasingly advanced, providers are creating reliable partnerships to scale profitable and growing markets in the PRM industry. Providers that have a large number of partnerships need assistance to reduce the administration complexities caused when working with each other. Hence, PRM software can play a vital role in reducing these business complexities. Partner relationship management (PRM) applications market as a set of tools used by providers to interact with their indirect channel partners on a one-to-one and one-to-many basis. PRM tools enhance communication, facilitate training, and support partner sales and marketing activities. PRM applications are used to help providers scale their partner programs and improve partner experience. PRM applications help organizations to simplify and integrate the process of working with partners, thereby providing partners with resources and efficient communication to increase sales on an organization’s behalf. PRM applications streamline both the management distribution and deal registrations to help reduce costs and labor involved. In parallel, they increase partner satisfaction and reduce channel conflicts.
Gartner defines personalization engines as technology that enables marketing professionals to identify, set up, conduct and measure the optimum experience for an individual based on knowledge about them, their intent and context. Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through various digital channels in support of three use cases: Marketing: Delivering the right message to the right audience and in the right context (i.e., tone, timing and channel) to maximize marketing and advertising performance. It involves behavioral inference, segmentation, testing, targeting and optimization of marketing campaign content, messaging and engagements across marketing and communication channels. Digital commerce: Tailoring content, offers, recommendations and experiences across digital sales channels. It includes personalized site search and navigation and customized content across homepages, category landing pages and product detail pages, with the goal of increasing conversion and delivering online revenue growth. Service and support: Using customer insight, journey context and user feedback (i.e., surveys and stated intent) to customize online and offline experiences across business functions to reduce customer effort or increase customer satisfaction and advocacy.
Predictive analytics software uses advanced analytics capabilities to analyze current and historical data to make predictions about future events. This software connects data from different data sources and employs techniques like data mining and statistical analysis to forecast future trends, detect patterns, identify potential risks and opportunities, and plan for the best possible outcome. As a result, organizations can make better business decisions with machine-generated analytics, visualization, and reporting on predictive insights. These can be used in a wide range of industries, including healthcare, finance, marketing, and manufacturing.
The primary storage platform (PSP) market addresses the need of I&O leaders to operate and support standardized enterprise storage products, along with platform-native service capabilities to support structured data applications. PSP products like primary enterprise storage arrays provide mandatory and common enterprise-class primary storage features and capabilities needed to support the platform. Platform-native services like storage as a service (STaaS) and ransomware protection, with PSP product capabilities, are required to support platform-native services. The PSP market has emerged at the convergence of two major enterprise storage market developments: the evolution of the PSP product market in conjunction with the demand for hybrid, multidomain platform-native storage services, extending on-premises services to public cloud, edge and colocation environments.
Gartner defines privileged access management (PAM) as tools that provide an elevated level of technical access through the management and protection of accounts, credentials and commands, which are used to administer or configure systems and applications. PAM tools — available as software, SaaS or hardware appliances — manage privileged access for both people (system administrators and others) and machines (systems or applications). Gartner defines four distinct tool categories for PAM tools: privileged account and session management (PASM), privilege elevation and delegation management (PEDM), secrets management, and cloud infrastructure entitlement management (CIEM).
PPM software providers covered under this market definition aim to support the selection, planning and execution of a variety of different work packages or containers, including, but not limited to, traditional projects. They often fold in collaboration and communication capabilities and allow work teams and project offices to report, monitor and identify course correction in resource-intensive project and work environments. Providers included in this market offer these capabilities directly through their own products, but frequently recognize that specific integration points may also be needed to connect niche tools or data sources. The PPM capabilities identified as essential or critical include: • Project demand management • Project planning and management • Time management • Resource management • Resource capacity planning • Project portfolio management • Project collaboration • Program management • Reporting services • Security and user management • Integration • Usability
Public cloud storage is infrastructure as a service (IaaS) that provides block, file, object and hybrid cloud storage services delivered through various protocols. The services are stand-alone, but often used in conjunction with compute and other IaaS products. The services are priced based on capacity, data transfer and/or number of requests. The services provide on-demand storage capacity and self-provisioning capabilities. Stored data exists in a multitenant environment, and users access that data through the block, network and REST protocols provided by the services.
Gartner defines the market for quality management system (QMS) software as the business information management system that manages quality policies and standard operating procedures (SOPs). This may include, but is not limited to, customer requirements, quality documents, International Organization for Standardization (ISO) requirements, manufacturing capabilities, robust design, auditing procedures and protocols, nonconformance/risk management activities, testing criteria, and industry-specific regulations (for example, U.S. Food and Drug Administration [FDA] or Federal Acquisition Regulation [FAR] requirements).
Retail assortment management applications (RAMAs) are a foundational component of modern category management solutions for long life cycle products. Using data & analytics and AI technology, RAMAs can curate targeted assortments to create compelling customer experiences, leading to an increase in sales conversion. Long life cycle products in retail include categories such as grocery, consumables and hard goods. The long life cycle retailers’ traditionally broad approach to assortments is not satisfying customers’ demands for more curated assortments to match their lifestyles. Local trends mean that even more granular store-specific assortments are necessary. Advanced analytics, algorithms, AI and automation will play pivotal roles in driving this transformation through better customer understanding and alignment.
Revenue data solutions (RDS) provide proprietary, third-party and AI/ML-driven customer data to commercial teams. They make this data accessible as a stand-alone offering and/or through a SaaS product for integration into various technologies across the revenue tech stack. Data-driven commercial teams rely on RDS’ actionable context and guidance to prioritize and engage buyers. RDS solutions are used across functions to facilitate scoring, planning, business analytics and data management.
Gartner defines SD-WAN as functionality primarily used to connect branch locations to other enterprise and cloud locations. SD-WAN products provide dynamic path selection based on business or application policy, routing, centralized orchestration of policy and management of appliances, virtual private network (VPN), and zero-touch configuration. SD-WAN products are WAN transport/carrier-agnostic and create secure paths across physical WAN connections. SD-WAN products replace traditional branch routers and enable connectivity between enterprise branch locations as well as the cloud. They facilitate WAN connectivity’s evolution from Multiprotocol Label Switching (MPLS)-centric to public internet-centric in support of enterprise traffic shifts from private data centers to public cloud and SaaS.
Gartner defines sales force automation platforms as AI-augmented tools supporting automation and capture of sales activities, processes and administrative tasks, facilitating initiation, engagement and documentation of buyer-seller interactions through multiexperience and channel-agnostic approaches and devices. They leverage advanced analytics to support actionable insights, tracking and monitoring sales contact, pipeline and opportunity management; guided selling; and forecasting process execution. Optimal UX for sales managers or leadership extends beyond internal use cases, and is scalable to support buyer-seller intermediation and shared prospect/customer experiences. These platforms incorporate AI features beyond add-on products in predictive and prescriptive analytics, ML and NLP, enhancing processes and customer interactions. Sales force automation (SFA) is a foundational sales technology implemented to automate and augment an organization’s core sales processes. Leveraging AI and advanced analytics, it enhances the seller’s ability to engage with customers across various interaction touchpoints and devices. It not only streamlines administrative tasks, but also provides actionable insights for improved sales contact, pipeline and opportunity management.
Gartner defines sales performance management (SPM) as a suite of applications that enable the implementation and administration of commission-based incentive plans for sellers and other revenue producers, with variable short-term incentives. Vendors typically offer seat-based platform access for sales operations leaders, frontline sales leaders, territory managers and finance roles. Clients may integrate SPM applications with their customer relationship management toolset for workflow and data connectivity, and for opportunity estimation to drive seller behavior.
Server virtualization includes a range of technologies that abstract an underlying infrastructure layer (networking, storage and compute [including memory]). In doing so, it improves hardware utilization, workload portability, automation and availability. Server virtualization is most often associated with hypervisor-based server workloads running in data center environments on industry-standard servers. In reality, server virtualization incorporates multiple technologies, spans locations from public cloud to edge, and supports initiatives for both cloud-native transformation and infrastructure modernization. It includes hardware-, cloud- and software-based technologies.
Social analytics is the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. This market examines social analytics solutions covering social filtering, text analytics, sentiment analysis, image analysis and public-facing social media analytics. It focuses on solutions that derive at least 60% of their revenue from software versus solutions that are mainly based on consulting services.
Gartner defines Social Monitoring and Analytics as the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. These solutions are different from social marketing management tools that may include social analytics capabilities as part of a broader platform, which also include capabilities for content publishing, distribution, and engagement and customer service capabilities. Social Monitoring and Analytics vendors enable users to monitor and analyze conversations happening on social media about their brand, competition industry, and topics relevant to their target customer segments. These tools collect data from various online sources and help users analyze themes, sentiment and perceptions
Gartner defines the source-to-pay (S2P) suite market as an integrated set of solutions to source, contract, request, procure, receive and pay for goods and services across an enterprise. These solutions typically are sold as cloud-based software as a service. Source-to-pay suites allow organizations to manage all of their sourcing and procurement activities within a single integrated solution. These solutions are modular in nature allowing customers to activate the functionality that is relevant for their needs. The integrated nature of these solutions allows for data to easily flow across the source-to-pay process providing needed visibility to upstream and downstream documents. An example of this would be the ability to view a purchase order and see the contract that the purchase is related to, the e-sourcing event that led to the contract and downstream documents such as receipts, invoices and payments.
Gartner defines strategic cloud platform services (SCPS) as standardized, automated, public cloud offerings integrating infrastructure services (e.g., computing, network and storage), platform services (e.g., application, data and value-added services such as AI/ML) and transformation services (resources to help customers adopt cloud-oriented IT delivery models). Although owned by the service provider, infrastructure and platform services may be hosted in providers’ infrastructures or customers’ data centers. Services should be elastically scalable, metered by use, and consumable via web-based interfaces and programmable APIs. Transformation programs may be delivered by automated, self-service interfaces, and managed interactions facilitated by account teams/partners.
The structured data archiving and application retirement market is identified by an array of technology solutions that manage the life cycle of application-generated data and accommodate corporate and regulatory compliance requirements. Application-generated data is inclusive of databases and related unstructured data. SDA solutions focus on improving the storage efficiency of data generated by on-premises and cloud-based applications and orchestrating the retirement of legacy application data and their infrastructure. The SDA market includes solutions that can be deployed on-premises, and on private and public infrastructure, and includes managed services offerings such as SaaS or PaaS.
A cost-to-serve analysis creates a solid understanding on where and how costs are incurred through an organization. It is about modeling costs that are different for each customer and product, and ensuring they are allocated fairly. The CTS analysis solution market’s most common use cases are: - More informed product portfolio management - Costing decisions and supply network design - Gain sharing between suppliers and customers - Identification and allocation of costs to suppliers and customers - Improved process and resource efficiency
Gartner defines supply chain planning (SCP) solutions as platforms that provide technological support to enable a company to manage, link, align, collaborate and share its planning data across an extended supply chain. An SCP solution supports planning, ranging from demand planning through detailed supply-side response planning and from strategic planning through execution-level planning. It is the planning decision repository for a defined end-to-end supply chain. It is also the environment in which end-to-end-integrated supply chain decisions are managed. It establishes a single version of the truth for planning data and decisions, regardless of the underlying execution technology environment. Organizations use SCP solutions to improve their supply chain planning decisions and reach higher levels of maturity.
Talent analytics tool helps in tracking the performance of HR processes and program investments in conjunction with business performance. Talent analytics tool provides HR professionals and business leaders with a more data-driven approach to managing talent and making informed data based decisions about workforce planning, talent acquisition, development, attrition, and retention. By leveraging data and advanced analytics techniques, organizations can gain a deeper understanding of their people metrics and identify areas for improvement, leading to increased efficiency, productivity, and overall business performance. Talent analytics tool offers data visualization in various forms of data representation for better insights and understanding. Advanced analytics help to predict future outcomes based on historical data and workforce planning helps organizations monitor the workforce and plan for future workforce needs through forecasting and scenario planning. Predominant users include HR managers, recruitment professionals, hiring managers, and Human Resource professionals.
A talent management (TM) suite is an integrated set of modules that supports an organization’s need to plan, attract, develop, reward, engage and retain talent. The modules offer functionality that includes the areas of workforce planning, recruiting and onboarding, performance appraisal, goal management, learning management, competency management, career development, succession and compensation. The functional modules align with the key human capital management (HCM) processes of: • Plan to source • Acquire to onboard • Perform to reward • Assess to develop A boost to demand in the TM suite market has resulted from the delivery of functionality to improve workforce engagement and collaboration. Further, growing demand for greater analytical capabilities and predictive insights to improve decision making in relation to workforce actions has improved the market’s general health.
Trade promotion management (TPM) and trade promotion optimization (TPO) are the processes and technologies that consumer goods manufacturers leverage to plan, manage and execute the activities that require collaborative promotional activity from their retail partners. Collectively, we refer to them as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.
Gartner defines transportation management systems (TMSs) as software that supports multimodal planning and execution of the physical transport of goods across the supply chain. It allows a company to manage varying levels of transportation complexity across multiple transport modes and geographic regions. TMS solutions are utilized by companies of differing sizes, operational complexity, industries and geographic locations. TMS solutions are utilized to plan and execute the physical transport of goods across the supply chain. They provide a company with the ability to manage the entire transportation life cycle of an order or shipment. This includes: 1. Sourcing and procuring transportation capacity from third-party companies by supporting bid management and optimization. Intaking orders to provide a shipment plan, including order and shipment consolidation, mode selection, routes, and carrier selection. 2. Taking the shipment plan and enabling communications with carriers to facilitate execution against the plan. 3. Tracking and tracing the movements of shipments from pickup to final delivery. 4. Matching expected transportation charges against actual charges to manage discrepancies. 5. Making better transportation decisions by utilizing embedded analytics and reporting capabilities to measure key performance indicators, such as on-time performance, emissions calculations, and costs by customer, product line and location. TMS solutions enable a company to have tighter control of their transportation operations, optimize costs, improve efficiencies, and have improved visibility into the movement of goods.
A treasury management system is an enterprise software application that automates the process of managing a company's financial operations. It helps companies to manage their financial activities, such as cash flow, assets, and investments, automatically. The reporting functionality offers an overview of the treasury's financial activity and focus areas, while the interface functionality facilitates communication with banking partners, trading platforms, and financial systems. Additionally, the accounting capability can be leveraged for creating journal entries based on financial market activity for the company's ERP general ledger. Treasury departments, finance teams, and other financial professionals are common users of these systems.
POS solutions have moved beyond an integrated solution in a multichannel network. Digital business POS solutions now have become the anchor in the unified commerce platforms in which they are included. In addition to the expected functions to complete a transaction (sales or returns) and the associated reporting (such as transaction logs), these solutions are now centralized to facilitate key unified commerce activities. These activities include “endless aisle,” click and collect, store fulfillment of online orders, clienteling and loyalty, as well as other functions that allow customers to search, transact, acquire and consume products across a retailer’s ecosystem. The market has traditionally been split into Tier 1 or Tier 2 retailers
Utility customer information systems (CIS) manage internal and customer-facing account operations for utility meter-to-cash processes. CIS handles customer contracts and billing against consumption data and facilitates revenue generation and collections. They support order processing, rate design, billing, payments, credit and collections. CIS includes customer self-service and communication preferences for account management and notifications. Some vendors expand to include advanced customer engagement and product and service offerings on a flexible product platform. Modern CIS is adaptable, offering deployment options from on-premises to full SaaS. CIS is central to revenue management, leveraging metered consumption data against a backdrop of service and product parameters. As utilities digitalize, CIS is evolving to encompass a broader spectrum of services, extending beyond traditional meter-to-cash processes. This expansion, often referred to as “services to cash,” necessitates innovative approaches to meet customer demands, including dynamic pricing and enhanced savings opportunities.
Solutions for vehicle routing and scheduling are specialized transportation applications aimed at organizations that directly (e.g., private/dedicated fleet) or indirectly (e.g., contract fleet, crowdsourced fleets) manage shipping assets and resources. These tools are used to develop route plans that meet the delivery objectives at minimal cost and mileage based on the company’s parameters (such as from orders), rules, and constraints. The aim is to minimize transportation costs while satisfying feasibility constraints as to when and where stops are made, what can be loaded in each vehicle, and what routes drivers can serve. More recently, companies are looking at optimizing these routes for sustainability and using alternative fuel fleets to minimize greenhouse gas emissions. These vehicle routing and scheduling solutions may have capabilities to optimize vehicles, trucks, and/or last-mile movements. Most have the ability to take into consideration maximum hours of service guidelines a commercial driver can drive or work. The solutions can create optimized static territorial routes or be used to create more dynamic, real-time optimal routing decisions.
A Vendor-Neutral Archive (VNA) is an enterprisewide image management platform and repository of patient-centric medical images and studies, and other unstructured clinical content resulting from care activity. Vendor neutrality is achieved by integrating with all notable PACS and accommodating proprietary vendor and healthcare provider requirements for medical image storage, retrieval, manipulation and viewing. A VNA can increase the healthcare provider’s control and ownership over its medical imaging data, mitigate PACS migration complexity and cost, and decrease the healthcare provider’s dependence on individual PACS vendors.
Gartner defines a warehouse management system (WMS) as a software application that helps manage and intelligently execute the operations of a warehouse, distribution center (DC) or fulfillment center (FC). WMS operations natively exploit mobile devices along with bar codes and potentially RFID or other scanning/sensing technologies, to form the transactional foundation of warehouse management. This enables efficiencies of directed work activity (optimization) and the delivery of accurate information in near real time. Core WMS capabilities address, among others, the needs to receive, put away, store, count and pick, pack and ship goods. Gartner also includes additional integrated functionality offered by WMS providers beyond core WMS. These extended WMS capabilities can include more advanced capabilities such as managing labor or optimizing the locating of inventory within a facility.
Gartner defines WCM as the process of creating, managing and delivering content to one or more digital channels. This is achieved through the use of specific content management features based on a core repository. WCM tools are used to manage content to be delivered to websites and other digital channels. These tools are used by both IT and marketing/business. They may be procured as commercial products or open-source tools and are typically cloud-based. The functionality of WCM solutions goes beyond the publication of webpages. It also includes: - Content-creation functions, such as assembling content components, pages, websites, microsites and landing pages. - A content repository that organizes different content types and their metadata. - Library services, such as check-in and check-out, versioning and rollback. - Security and roles, and permissions management. - Management features such as layout and templates, menus and navigation, and workflows. - Content and application deployment functions. - Personalization capabilities. - The ability to integrate, via APIs, with adjacent technologies such as digital commerce platforms, CRM, and marketing automation platforms. - Hybrid and headless capabilities for API-driven multiexperience content delivery beyond websites and to other channels — such as mobile apps, progressive web apps (PWAs), single-page applications (SPAs), digital and voice assistants and smart devices.
Gartner uses the following market definitions: Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps. Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement. Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.
A yard management system (YMS) supports the efficient flow of work, equipment and materials through the normally enclosed area outside of a warehouse, distribution center or manufacturing facility (the yard). It provides an overview of yard operations and supports the planning, direction and control of scheduling, movement, parking, inspection and reassignment of trucks, trailers and containers in the yard. YMSs typically oversee the gate/kiosk, the yard itself, and the inbound and outbound dock door scheduling activities. YMSs are typically sold as extended modules of a WMS or as an independent suite and sometimes as part of a TMS. The gate, yard and dock components may be sold independently or as a combined solution.