Online marketplace optimization tools help to manage and optimize business on online marketplaces like Amazon, eBay, Shopify, and more. These tools help in increasing product sales by managing product listing across platforms by integrating keyword search optimization and implementing a unique advertisement strategy according to the business needs. These tools also monitor combined marketplace sales and help in tracking marketplace analytics by providing data insights that allow us to better understand customer behavior and profitability performance to make more informed decisions, along with maintaining the security and integrity of data from different marketplaces. Growing e-commerce and retail sectors are raising the demand for online marketplace optimization tools. Product managers, marketing teams, category managers are the predominant users.
Gartner defines retail media networks as packaged retail website search, display, app, in-store assets and other digital advertising opportunities (e.g., ad impressions) that are sold to brands and advertisers. Retailers leverage media networks to execute their unified retail commerce strategy and to develop new lines of revenue, while advertisers aim to increase their exposure to and influence the behavior of retail shoppers at or near the final point of purchase.