Pega is present in 10 markets with 12 products. Pega has 694 reviews with an overall average rating of 4.4.
BPM-Platform-Based Case Management Frameworks
BPM-platform-based case management frameworks are configurable 'apps' meant to help solution architects accelerate the delivery of unique and flexible case management solutions. Case management frameworks (CMFs) are commercial software offerings designed to reduce the time and complexity of creating case-style process solutions by providing architectural patterns and at least some business domain capabilities 'out of the box.' Work is caselike when each work item — each case — requires unique handling, involving complex interactions between content, people, transactions and business or regulatory policies in order to deliver an optimal outcome. Case-style processes do not progress in a serial or completely predictable fashion. Rather, they often require multiple dependent workflows to be orchestrated, making them particularly complex to architect. Very often, caseworkers need the flexibility to decide the best next action for a case, rather than following a prescribed workflow.
Pega has 2 products in BPM-Platform-Based Case Management Frameworks market
Business Process Automation Tools
Gartner defines business process automation (BPA) tools as software that automates business processes by enabling orchestration and choreography of diverse sets of actors (humans, systems and bots) involved in the execution of the process. BPA tools provide an environment for developing and running applications that incorporate process models (and optionally other business, decision and data models) enabling digitization of business operations
Pega has 2 products in Business Process Automation Tools market
CRM Customer Engagement Center
Gartner defines the CRM Customer Engagement Center market as a cohesive set of software built around core case management tools, used to provide customer service and support by engaging with customers, while intelligently orchestrating the processes, data, systems, and resources of an organization. CEC applications offer workflow management capabilities and may be used as a system of record for customer interactions. The orchestration of customer service and support processes through a CEC application involves both assisted and self-service moments within customer journeys. It is built around case management records and processes. Workflow is an important CEC component, in terms of an organization being able to orchestrate the processing of customer engagements for the best outcomes in an effortless, effective and timely way. In addition to case, workflow, and knowledge management, personalization and enrichment of customer engagements are crucial.
Pega has 1 product in CRM Customer Engagement Center market
Enterprise Low-Code Application Platforms
Gartner defines enterprise low-code application platforms (LCAPs) as platforms for accelerated development and maintenance of applications, using model-driven tools for the entire application’s technology stack, generative AI and prebuilt component catalogs. Enterprise LCAPs target software engineering teams responsible for custom application development and maintenance. Enterprise LCAP features include support for the collaborative development of all application components; runtime environments for high performance, availability and scalability of applications; application deployment and monitoring with detailed usage insights. Enterprise LCAP platforms feature governance controls and success management through self-service capabilities and APIs, developer documentation and training, and service-level agreements for platform operations. Enterprise LCAPs provide the foundation for developing a wide range of application types and application components, including complex front ends, business process automation and distributed data sources.
Pega has 1 product in Enterprise Low-Code Application Platforms market
Multichannel Marketing Hubs
Gartner defines multichannel marketing hubs (MMHs) as software applications that orchestrate personalized communications to individuals in common marketing channels. MMHs optimize the timing, format and content of interactions through the analysis of customer data, audience segments and offers. MMHs are foundational for multichannel marketing, customer journey orchestration and next best action programs.
Pega has 1 product in Multichannel Marketing Hubs market
Multiexperience Development Platforms
An MXDP is an opinionated, integrated set of front-end development tools and “backend for frontend” (BFF) capabilities. It enables a distributed, scalable development approach (in terms of both teams and architecture) to build fit-for-purpose apps across digital touchpoints and interaction modalities. At minimum, an MXDP must support cross-platform development and building of both custom iOS and Android app binaries, responsive web apps, and at least one of the following: PWAs, chatbots, voice apps, wearables and Internet of Things (IoT) apps, and augmented-reality (AR) and mixed-reality (MR) apps.
Pega has 1 product in Multiexperience Development Platforms market
Process Mining Platforms
Process mining platforms are designed to discover, monitor and improve processes by extracting knowledge from events captured in information systems to continuously deliver visibility and insights. Process mining includes automated process discovery (extracting process models from an event log), conformance checking (monitoring deviations by comparing model and log), social network/organizational mining, automated construction of simulation models, model extension, model repair, case prediction and history-based recommendations. Process mining platforms extend process mining capabilities by advanced process analytics, process improvement detection and process improvement recommendations, partly driven by AI and generative AI (GenAI).
Pega has 1 product in Process Mining Platforms market
Robotic Process Automation
Gartner defines robotic process automation (RPA) as the software to automate tasks within business and IT processes via software scripts that emulate human interaction with the application UI. RPA enables a manual task to be recorded or programmed into a software script, which users can develop by programming, or by using the RPA platform’s low-code and no-code GUIs. This script can then be deployed and executed into different runtimes. The runtime executable of the deployed script is referred to as a bot, or robot. RPA is used across numerous business functions for tactical task automation. Business and IT users can leverage RPA to: Move data in or out of application systems without human interaction (unattended automation). Scripts are designed to replicate the actions of a human interacting with those systems or documents, which usually do not have available APIs. The goal is to automate and complete a task successfully without human intervention. Typically, unattended automation is triggered by a system and bots executed on a server. Automate tasks with a human in the loop (attended automation). RPA can extract information from systems and related documents, shaping it and preparing it for consumption by a human at the point of need. Typically, attended automation is triggered by a human and bots executed on a local device.
Pega has 1 product in Robotic Process Automation market
Sales Force Automation Platforms
Gartner defines sales force automation platforms as AI-augmented tools supporting automation and capture of sales activities, processes and administrative tasks, facilitating initiation, engagement and documentation of buyer-seller interactions through multiexperience and channel-agnostic approaches and devices. They leverage advanced analytics to support actionable insights, tracking and monitoring sales contact, pipeline and opportunity management; guided selling; and forecasting process execution. Optimal UX for sales managers or leadership extends beyond internal use cases, and is scalable to support buyer-seller intermediation and shared prospect/customer experiences. These platforms incorporate AI features beyond add-on products in predictive and prescriptive analytics, ML and NLP, enhancing processes and customer interactions. Sales force automation (SFA) is a foundational sales technology implemented to automate and augment an organization’s core sales processes. Leveraging AI and advanced analytics, it enhances the seller’s ability to engage with customers across various interaction touchpoints and devices. It not only streamlines administrative tasks, but also provides actionable insights for improved sales contact, pipeline and opportunity management.
Pega has 1 product in Sales Force Automation Platforms market
Social Customer Service Applications
The social customer service market comprises applications that support social media as a component of an overall customer service strategy. Gartner classifies an application provider as a social customer service vendor if it supports customer service in one or two specific types of function: External communities: Often referred to as peer-to-peer communities, this software enables customers and partners to blog, post, rate products/services and construct ideas, as well as support peer interactions and offer incentives for loyalty. Social media engagement: Going beyond just monitoring social media for brand mentions, these applications are capable of responding to constituents on popular social networks and have case management.
Pega has 1 product in Social Customer Service Applications market