Virtual Try-On (VTO) solutions are innovative digital tools that leverage Augmented Reality (AR), Artificial Intelligence (AI), and 3D visualization to allow customers to virtually experience how products—such as apparel, eyewear, footwear, or cosmetics—will look on them before making a purchase. These solutions offer realistic visualization, personalized size and shade recommendations, and seamless integration with e-commerce platforms, ensuring a smooth and engaging user experience. Key benefits include boosting customer confidence, increasing conversion rates, reducing product returns, and enhancing brand loyalty. VTO solutions are primarily used by retailers, fashion and beauty brands, e-commerce platforms, and consumers seeking personalized, interactive shopping experiences.