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Email optimization vendors enable marketers to improve performance, adapt to new business requirements and advance marketing maturity without changing core email marketing solutions. Beyond following basic email marketing best practices, marketing leaders can improve the performance of an email marketing program through the addition of optimization solutions that add new capabilities. Optimization vendors thrive in the current environment because virtually all multichannel marketers are potential customers. Despite widespread channel adoption, few marketers have mastered the full scope of email marketing, which drives demand for expert advice and specialized vendors. Brands seeking flexibility, agility or specialization often need to look outside their existing solution.

• Persado
  4.3

  2 Reviews

Generative AI (GenAI) apps use generative AI capabilities for user experience and task augmentation to accelerate and assist the completion of a user’s desired outcomes. Generative AI refers to technologies that can generate new derived versions of content, strategies, designs and methods by learning from large repositories of original source content. When embedded in the experience, generative AI offers richer contextualization for singular tasks such as generating and editing text, code, images and other multimodal output. As an emerging capability, process-aware generative AI agents can be prompted by users to accelerate workflows that tie multiple tasks together. Apart from helping save time and money, generative AI apps help improve branding of businesses by creating more engaging and effective content while also creating more engaging and immersive experiences for customers. Please note that this market is based on Beta research and is continuously evolving. We will be making changes as and when there are new updates.

• Persado
  5.0

  1 Review