Digital asset management software includes capabilities for ingestion, storage, retrieval, collaboration and life cycle management of rich-media assets, including text, graphics, images, videos and audio.
Gartner defines digital commerce as the technology that enables customers to purchase goods and services through an interactive and self-service or assisted experience. The platform provides necessary information for customers to make their buying decisions and uses rules and data to present fully priced orders for payment. The commerce product must support interoperability with customer data, product content (e.g., price, availability) and order functionality and data via APIs. Digital commerce is commonly delivered as single or multitenant SaaS, or as single-tenant hosted or managed hosted (PaaS) applications. It could be offered for on-premises implementations in some circumstances. Digital commerce enables customers to purchase goods and services through an interactive and self-service or assisted experience, providing the necessary information for customers to make buying decisions.
A digital experience platform (DXP) is an integrated set of technologies designed for the composition, management, delivery and optimization of personalized digital experiences across multiple channels in the customer journey. A DXP binds capabilities from multiple applications to allow the creation, orchestration and presentation of seamless experiences. It also forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.
MDM is a technology-enabled business discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, governance, semantic consistency and accountability of an enterprise’s official shared master data assets. Master data has the lowest number of consistent and uniform sets of identifiers and attributes that uniquely describe the core entities of the enterprise and are used across multiple business processes.
Master data management (MDM) of product data solutions are software products that: Support the global identification, linking and synchronization of product data across heterogeneous data sources through semantic reconciliation of master data. Create and manage a central, persisted system of record or index of record for product master data. Enable the delivery of a single, trusted product view to all stakeholders, to support various business initiatives. Support ongoing master data stewardship and governance requirements through workflow-based monitoring and corrective-action techniques. Are agnostic to the business application landscape in which they reside; that is, they do not assume or depend on the presence of any particular business application(s) to function.
The market for PIM software includes vendors that: - Provide product, commerce and marketing teams with the ability to create and maintain an approved shareable version of rich product content. - Support complex use cases, including product data syndication (PDS), PXM, product analytics, product feedback loops and the contextualization of product data for brands, markets and channels