Gartner defines retail workforce management (WFM) applications as solutions that enable retailers to manage the operational deployment and optimization of the in-store retail workforce, thus improving the effectiveness of store managers and associates for unified retail commerce execution. In many cases, WFM can be deployed via mobile, point of sale (POS), tablet and kiosk devices for hourly retail associates, who are full time, part time and contingent workers. Retail WFM applications support several business outcomes, including increased operational effectiveness, labor optimization and improvements to the overall wellbeing of store associates.