Online reputation management software allows brands to improve their online reputation by monitoring and managing brand discussions across multiple media channels. The software automatically tracks all the comments, mentions, and reviews shared by users and notifies brands about them, whether it is negative or positive. It then quickly responds to user grievances and resolves them before it damages the brand's reputation while encouraging positive mentions. In addition, it sets up email and advertising campaigns to automatically notify users to share their positive experiences with the brand on different review websites. The analytics tool presents the key stakeholders with insights about the entire brand's online reputation in easy-to-understand reports. The software is typically used in industries such as retail, hospitality, and eCommerce.