MDM is a technology-enabled business discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, governance, semantic consistency and accountability of an enterprise’s official shared master data assets. Master data has the lowest number of consistent and uniform sets of identifiers and attributes that uniquely describe the core entities of the enterprise and are used across multiple business processes.
Master data management (MDM) of customer data solutions are software products that: Support the global identification, linking and synchronization of customer information across heterogeneous data sources through semantic reconciliation of master data. Create and manage a central, persisted system of record or index of record for customer master data. Enable the delivery of a single, trusted customer view to all stakeholders, to support various business initiatives. Support ongoing master data stewardship and governance requirements through workflow-based monitoring and corrective-action techniques. Are agnostic to the business application landscape in which they reside; that is, they do not assume or depend on the presence of any particular business application(s) to function.