Qualtrics is present in 9 markets with 9 products. Qualtrics has 226 reviews with an overall average rating of 4.4.
Brand Health Tracking Providers
Brand health tracking provides clients with quantitative data to measure brand health metrics for either one-time or continuous benchmarking. Measurements can include staple brand metrics to determine the reach, perception, brand experience and next-action inclinations. Providers may vary and offer proprietary brand index measures to consolidate multiple metrics or incentivize a customer panel based on specific audience specialties. Our definition does not include agencies that primarily create brand positioning, architecture or advertising who may also provide measurement services (typically of their own work). We also do not include firms making a financial assessment of brand valuation.
Qualtrics has 1 product in Brand Health Tracking Providers market
CSP Customer Management and Experience Solutions
Gartner defines communications service provider (CSP) customer management and experience (CM&X) solutions as commercial off-the-shelf software solutions that address all customer-facing operational requirements of CSPs. These include managing customer channels, customer information, incidents, products, pricing, quotes and offers, orders, customer care and partner relationships. CM&X solutions are part of business support system (BSS) solutions for CSPs and often work together with revenue management and monetization solutions as part of a complete BSS stack. Delivery options may include license and SaaS-based models.
Qualtrics has 1 product in CSP Customer Management and Experience Solutions market
Sentiment Analysis Tools
Sentiment Analysis Tools are software solutions designed to evaluate and interpret text-based data to identify the emotional tone, opinion, or attitude expressed within written communication. These tools leverage advanced technologies such as natural language processing (NLP), machine learning algorithms, and text analytics to process large volumes of unstructured data from diverse sources. By breaking down text into smaller components, a sentiment analysis tool assigns sentiment scores based on predefined scales, categorizing content as positive, negative, or neutral. Social media sentiment analysis tools and social sentiment analysis tools extend these capabilities to platforms such as Twitter, LinkedIn, and Facebook, enabling organizations to monitor brand perception and public opinion in real time. Customer sentiment analysis tools focus on feedback from surveys, reviews, and support interactions to uncover insights that drive improvements in customer experience and engagement. Key functionalities include multilingual support for global communication analysis, integration with business intelligence systems, and customizable dashboards for reporting sentiment trends. These tools often provide visualization features to track sentiment shifts over time and predictive analytics to anticipate emerging patterns. Additional capabilities may include emotion detection beyond basic polarity, topic modeling to associate sentiment with specific themes, and real-time alerts for critical sentiment changes. By transforming qualitative text into quantifiable insights, sentiment analysis tools enable organizations to enhance decision-making, strengthen stakeholder relationships, and maintain transparency across internal and external communications. Typical users include business leaders seeking to inform strategic decisions, HR professionals monitoring employee feedback for organizational health, compliance officers ensuring adherence to ethical standards, and stakeholders responsible for governance and risk management.
Qualtrics has 1 product in Sentiment Analysis Tools market
Social Analytics Applications
Social analytics is the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. This market examines social analytics solutions covering social filtering, text analytics, sentiment analysis, image analysis and public-facing social media analytics. It focuses on solutions that derive at least 60% of their revenue from software versus solutions that are mainly based on consulting services.
Qualtrics has 1 product in Social Analytics Applications market
Social Customer Service Applications
The social customer service market comprises applications that support social media as a component of an overall customer service strategy. Gartner classifies an application provider as a social customer service vendor if it supports customer service in one or two specific types of function: External communities: Often referred to as peer-to-peer communities, this software enables customers and partners to blog, post, rate products/services and construct ideas, as well as support peer interactions and offer incentives for loyalty. Social media engagement: Going beyond just monitoring social media for brand mentions, these applications are capable of responding to constituents on popular social networks and have case management.
Qualtrics has 1 product in Social Customer Service Applications market
Social Monitoring and Analytics (Transitioning to Social Media Management and Listening)
Gartner defines Social Monitoring and Analytics as the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. These solutions are different from social marketing management tools that may include social analytics capabilities as part of a broader platform, which also include capabilities for content publishing, distribution, and engagement and customer service capabilities. Social Monitoring and Analytics vendors enable users to monitor and analyze conversations happening on social media about their brand, competition industry, and topics relevant to their target customer segments. These tools collect data from various online sources and help users analyze themes, sentiment and perceptions
Qualtrics has 1 product in Social Monitoring and Analytics (Transitioning to Social Media Management and Listening) market
Speech Analytics Platforms (Transitioning to Conversation Analytics Platforms)
The market for SA platforms in customer service and support is an application that analyzes speech content in customer interactions in real time and postcontact. Vendors providing these services offer the following solutions: -Transcription and metadata for traits of the interaction, including sentiment analysis -Interface for designing workflows and visualizing data -Storage and flexible deployment options -Ability to customize speech models, encrypt and redact sensitive data, and integrate with the enterprise ecosystem. Informed application of SA technology capabilities will help customer service and support leaders monitor and evaluate customer interactions to improve customer and employee experience. SA platforms can either be stand-alone analytics platforms with integration capabilities or can be included natively as part of broader customer engagement suites.
Qualtrics has 1 product in Speech Analytics Platforms (Transitioning to Conversation Analytics Platforms) market
Voice of the Customer Platforms
Gartner defines a voice of the customer (VoC) platform as one that integrates feedback collection, analysis and action into a single interconnected platform that helps understand and improve the customer experience. Sources of feedback extend beyond direct surveying to include other, more indirect and inferred sources. VoC platforms enable leaders responsible for functions such as customer service, marketing, or sales to better manage the customer experience (CX) through a deep understanding of customer needs, motivations, goals and behaviors. The resulting insights trigger recommendations and actions across the enterprise.
Qualtrics has 1 product in Voice of the Customer Platforms market
Voice of the Employee Solutions
Gartner defines voice of the employee (VoE) solutions as those that collect and analyze employee opinions, perceptions and feelings. They use surveys, feedback tools and other data sources to gather worker sentiment and infer preferences, opinions, and well-being. They deliver insights with actionable guidance to help improve employee engagement, experience, productivity and performance. These solutions are delivered via cloud-based technologies, often augmented by managed services.
Qualtrics has 1 product in Voice of the Employee Solutions market